Future form and powerful hits usher in a new era of growth for the MG brand

Pay tribute to the future with imagination, pay tribute to the legend with legend! On April 19, at the 17th Shanghai Auto Show, SAIC Motors MG brand's new electric supercar concept car, MG E-motion Concept, made its global debut, showcasing SAIC Motors' innovative achievements. At the same time, the "legendary online car" MG ZS, which was a hot seller as soon as it was launched, also launched a new Liverpool customized version, unveiled by the legendary "Red Army" football star Ian Rush, adding icing on the cake to the "real-time online" online car life; and the two Liverpool versions of MG Rui Teng and MG Ruixing were launched, making the travel standard that young people love more passionate.

Each MG model is a trend and classic created for the young people of that era. Wang Xiaoqiu, general manager of SAIC Passenger Vehicle Company, also said at the press conference that after more than a dozen generations of evolution, the MG brand has always and will continue to resonate with each generation of young people. The current MG ZS and the MG E-motion Concept that connects the future are the embodiment of MG's ultimate satisfaction of young people's needs and its focus on creating classics.

Good-looking, new energy, and the Internet solve the problem of "younger" MG E-motion Concept's global debut

Each generation of young people has a different understanding and pursuit of cars. The century-old MG brand has always used young cars to drive young trends and explore the future with young people. MG's latest concept car, MG E-motion Concept, not only carries the MG brand's new design direction of "sensibility", SAIC Group's leading new energy and Internet "black technologies", but also carries MG's focus and persistence in giving the younger generation the ultimate future experience.

The MG E-motion Concept, named after the design concept of "sensual force", embodies the essence of MG's new design concept. The proportions of the body are dynamic and elegant, and the A-pillar is positioned further back, which brings a slender front. The classic fastback style outlines the posture of a two-door sports car, paying tribute to the century-old classic of MG. The front grille adopts a dazzling LED starlight matrix design, and the headlights continue the London Eye design elements of MG ZS; the vertical taillights are full of classical atmosphere, with clear layers and a sense of the future, constructing an aesthetic taste that runs through the times.

In addition to the exterior structure that gives us a glimpse of the future, the MG E-motion Concept also has a series of "black technologies". Built on SAIC's new pure electric modular architecture platform, the MG E-motion Concept is a time-traveling vehicle that can accelerate from 0 to 100 km/h in 4 seconds and has a range of more than 500 km. While providing driving pleasure, it also uses clean energy with more futuristic significance to fulfill the sports car dreams of the younger generation. In addition, the comprehensive installation of the intelligent interconnection system makes the MG E-motion Concept deeply "networked", fully meeting the needs of young people for smart travel, responding to users' imagination of future driving, and allowing young people to encounter the future.

Focusing on creating classics for "this generation of young people", MG ZS became a hit in seconds after its launch, and the Liverpool version is in full swing

In addition to the MG E-emotion Concept that looks into the future, MG is focusing on satisfying the needs of this generation of young people to the extreme. After the MG ZS, "the first Internet SUV for young people", quickly gained recognition from consumers, MG launched the MG ZS Liverpool Custom Edition at the Shanghai Auto Show, and it was unveiled by Ian Rush, the legendary star of the "Red Army" Liverpool Football Club. While meeting the sports and personalized driving needs of young consumers, it also provides a new choice for "Red Army" fans and fan groups, which will further ignite the SUV market.

Since its launch in March, MG ZS has fully utilized the innovation-centered system advantages of SAIC Motor. With its high-quality configurations such as the largest 1.19㎡ panoramic sunroof in its class, 8-inch large central control screen, and the most powerful intelligent interconnection system, it has become a best-seller in seconds. The orders in the first month of its launch exceeded 20,000, and the sales volume exceeded 4,200 units in 3 days after delivery. At the same time, driven by the hot sales of MG ZS and the strong growth of MG XT and MG XT, the sales volume of MG brand in March increased by 76% year-on-year and 51% month-on-month, far exceeding the industry average growth rate.

MG's philosophy of focusing on user needs and consistently building good cars for young people has been recognized by more and more consumers. With a deep understanding and respect for consumer needs, as well as the ultimate car experience created by forward-looking technology and design concepts, it is foreseeable that MG's sales growth rate will continue to increase in 2017, and its future performance is worth looking forward to.

For the young, the new MG marks the era. As the "first Internet SUV for young people", the MG ZS was a hot seller when it was launched. Coupled with the MG E-motion Concept that foresees the future, and the launch of a series of subsequent products, MG will create a future quality car life with designs and technologies that are closer to the inner world of young people, closer to international trends, and closer to the top, and continue its century-long fate with young people with extremes and focus.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.