Promotion account structure diagram, how to build a promotion account structure?

The account structure of search promotion consists of four levels: account, promotion plan, promotion unit and keyword/creativity. The promotion unit consists of many-to-many keyword list and creative list. So what is the promotion account structure diagram? How to build the promotion account structure? Let’s learn about it with the editor of Dongguan Network Promotion !

Promotion account structure diagram, how to build a promotion account structure?

A campaign is a large unit that manages a set of keywords/creatives. At the promotion plan level, you can set the promotion area, set the daily budget, choose the creative display method, set the promotion time management, add negative keywords and IP exclusion, and choose whether to participate in the network alliance promotion.

A promotion unit is a small unit that manages a series of keywords/creatives. Multiple keywords under each promotion unit share multiple creatives, forming a many-to-many relationship between keywords and creatives. We strongly recommend that you include keywords with similar meanings and the same structure (such as English training school - English training center, IELTS training - IELTS English training) into the same promotion unit so that you can write creative ideas more specifically.