Internet + The next hot spot in the film and television industry

In the era of mobile Internet, film and television entertainment has become an important traffic portal, and the rapidly developing film and television industry is in its golden age, with huge potential and opportunities. The introduction of the concept of "Internet +" has helped the Internet gene to continue to penetrate into the film and television entertainment industry, and Internet giants such as BAT are waiting for the wind to come.

  The construction of the Internet ecosystem and the continuous development of Internet terminals will become the main strategic development trends of major Internet giants, and the accumulation and creation of content has become the cornerstone of everything.

Internet content layout enters the film and television industry

  Major companies are investing more and more in film and television content, and video websites are building their own content production bases to deliver exclusive excellent works. Since 2014, Internet giants have successively laid out their plans in the field of film and television creation, with the birth of Alibaba Pictures, Tencent’s establishment of Tencent Film+, Baidu’s establishment of a film division, Youku and iQiyi’s establishment of Heyi Pictures and iQiyi Pictures, etc.

Some Internet companies have strong capabilities and resources in social networking, search, big data, etc. By combining big data technology with film and television projects, we can know consumers' psychological needs, emotional colors and values ​​in the early stages of investment, help film and television companies grasp business trends, and accurately divide the market.

Although the traditional film industry is booming, there are few films that really make money, and the income is often not enough to cover the expenses. The Internet industry is often well-funded and has a more accurate grasp of the market. The Internet business model is diversified and has huge monetization capabilities. The entry of Internet companies will rectify the development model of the entire film industry and create more commercial value.

Taking Alibaba Pictures as an example, it will use its big data resources to deeply explore information on the consumption needs, consumption habits, demographic attributes and other aspects of the mainstream movie-watching population, so as to establish its precise marketing matrix.

Multi-channel and multi-terminal to maximize profits

  In terms of content delivery channels, compared with the single offline delivery model, the Internet has created more platforms and established more business models. Internet operators use the open Internet to establish a unified content management and distribution platform to disseminate content through different terminals such as TVs, computers, and mobile phones. In the next few years, the inclusion of more terminals such as smart cars and smart bicycles will further expand content delivery channels. At the same time, it also meets the audience's demand for instant information.

In the future, after the ecological industrial circles of various Internet giants have been fully built, taking Baidu as an example, Baidu will leverage its own advantageous businesses, with terminal search, Baidu Maps and Nuomi group buying as major platforms, and by adding social interaction and film reviews, combined with big data technology as support to improve the connection layout of the entire content industry.

The new film and television marketing model has also changed greatly. Based on the rapid flow of information on the Internet and through Internet-style word-of-mouth marketing, emotional communication with consumers has been established more quickly, which has led to a continuous increase in online attention and established a good reputation foundation.

Many movies have huge pre-sales even before they are released.

In the future, the Internet marketing model will replace the traditional film distribution model, change the single channel that completely relies on offline theater box office revenue, and realize the "payment model" accepted by Internet audiences. In recent years, the development of video has shown that online payment is a major trend, and online paid viewing is gradually being accepted by everyone. For example, iQiyi and the six movies released by the company all use "membership fees" to achieve simultaneous release in online theaters.

The era of traditional film and television industry is slowly fading away, and the era of Internet-based television entertainment is slowly coming. The Internet ecosystem may assimilate the entire film and television entertainment industry.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.