After the release of 2499 yuan MX4 Pro, Meizu's target is no longer just Xiaomi

On November 19, Meizu's second major new product of 2014, the MX4 Pro, was officially released. With a screen with higher resolution than the standard 2K and Samsung's Exynos top processor components, the MX4 Pro has a more flagship-level hardware configuration despite its similar appearance to the MX4.

Putting aside the dazzling parameter indicators, the mPay payment brought by the fingerprint recognition function, the return of the Hi-Fi music experience and the price of 2,499 yuan make the MX4 Pro more diverse for Meizu.

mPay opens the door to mobile payments

Just as the outside world had speculated before, the MX4 Pro has added a fingerprint recognition function. And unlike other Android phones with back fingerprint recognition designs, the MX4 Pro, like the iPhone, has a physical button on the front with fingerprint recognition function. At the press conference, Meizu President Bai Yongxiang also confidently emphasized that the MX4 Pro is Android's first front-press fingerprint solution.

Of course, if fingerprint recognition is only used to unlock the phone to make users smile, it is obviously a waste of talent. This is also the reason why the fingerprint recognition function on Android devices is always regarded as useless. But on the MX4 Pro, Meizu also brought mPay.

As for the mobile phone itself, the function of mPay combined with fingerprint recognition on the MX4 Pro is similar to that of iPhone users using Touch ID. When downloading apps and purchasing software in the built-in store, fingerprints are used instead of password input.

In addition, mPay is also an important step for Meizu to enter the field of mobile payment. The MX4 Pro has added an NFC near-field communication module to the hardware, which makes mPay have the prerequisite to achieve similar functions to Apple Pay. In 2015, Meizu mPay will be expected to establish cooperation with Alipay and WeChat Pay to establish a more complete mobile payment system.

Return to music and build a Hi-Fi ecosystem

Improving product features and enhancing Hi-Fi sound effects are common practices among domestic manufacturers. As a brand that started out by producing music playback devices, Meizu incredibly spent nearly half of the time introducing the product's Hi-Fi content at the MX4 Pro launch conference.

Hi-Fi on MX4 Pro revolves around three aspects: hardware, adaptation and optimization, and ancillary products.

First of all, in terms of hardware, the MX4 Pro has built-in top-level digital-to-analog conversion chips and op amp chips, which are similar to retina displays and put forward the concept of "Retina Sound". On this basis, Meizu has tested hundreds of headphones on the market for new products, aiming to provide users with the best listening experience without being picky about headphones. Finally, Meizu has also launched a new entry-level Hi-Fi headphone EP-21 HD to match the Hi-Fi features of the MX4 Pro.

As expected, after the Meizu press conference, some manufacturers came out to emphasize that the so-called "top-level chip" is not some exclusive new thing, but in terms of content, the 600,000 lossless music songs provided by Meizu Flyme are a project that few competitors can match.

For Hi-Fi, the listening effect is certainly important, but what can be heard also accounts for a considerable proportion. From this point of view, the sound quality card played by Meizu in MX4 Pro is not only a highlight in the hardware aspect, but also the comprehensive result of Flyme's long-term development accumulation.

MX4 Pro with a price of 2,499 yuan completes the Meizu product line

Compared with the previously exposed price of 3199 yuan, the starting price of 2499 yuan for MX4 Pro can be regarded as another surprise from Meizu. So far, together with the previous MX4 which started at 1799 yuan, Meizu has placed two powerful products at two extremely critical price points for domestic mobile phones.

The MX4 had previously received an excellent response in the market, and the MX4 Pro did not rashly test the market segment above 3,000 yuan. This led to a high level of demand for the new product after its release, whether it was Meizu fans or ordinary consumers.

In an interview with the media, Meizu President Bai Yongxiang also said that in terms of production capacity arrangement, MX4 and MX4 Pro will work together. If you really want to buy a Meizu phone priced at 3,000 yuan, you can choose a 64GB version of MX4 Pro.

Although Meizu and Xiaomi are still the subjects of people’s keen comparison and discussion in the current domestic mobile phone market, Meizu has obviously begun to take a development path different from other domestic brands. Xiaomi won a great victory in the “Double Eleven” with its low-priced products, while Meizu, from the previous “Connect to MEIZU” open platform to the current mPay and Hi-Fi ecosystem, is more forward-looking than simply improving the cost-effectiveness of products, and can also lay the foundation for creating a better experience for users.

After the release of the MX4 Pro priced at 2,499 yuan, Meizu's focus is no longer on breaking the so-called price standards of domestic mobile phones by offering lower prices than its competitors, but on leveraging its product's software and hardware advantages to strive to become a pioneer in more emerging fields, a setter of future industry standards, and a perfecter of existing product forms.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.