4G user survey report released: 60% of users want price cuts

On May 17, according to a user survey recently launched by Sina Technology on the 4G brands of the three major operators, the survey results showed that as of the early morning of May 17, more than 50% of users chose not to use 4G, and in terms of 4G brand awareness, there was not much difference between the three major operators, with China Mobile slightly ahead; at the same time, 62% of users said that what they most wanted for 4G was a price reduction, and 60.7% of users most wanted a price reduction for traffic.

More than half of users choose to wait and see 4G

This year is the first year of 4G. The three major operators have launched their own 4G brands. According to published data, by the end of March this year, the number of 4G users in China has reached millions, and many mobile phone manufacturers have also launched 4G mobile phones. As the annual May 17 International Telecommunication Day is approaching, Sina Technology launched a series of user surveys. The following are the voting results as of 23:00 on the evening of May 11.

At present, the Ministry of Industry and Information Technology has issued the first batch of 4G licenses, and the three major operators have announced the commercial use of 4G. When answering whether users are willing to use 4G, 52% of users chose "I am not willing to use 4G at present, because 4G phones and tariffs are still relatively expensive, I will use it when the price drops", 44.3% of users chose "As long as 4G commercial services are opened locally, I will be willing to use 4G", and only 3.7% of users chose "I am not willing to use 4G in the future, because 3G or 2G is enough".

This shows that most users are not unwilling to use 4G, but they think that 4G phones and rates are still relatively expensive. There are also many users who are willing to use 4G as long as the 4G network is launched for commercial use, which shows a positive attitude towards 4G.

The ranking of 4G brand awareness is China Mobile, China Unicom, and China Telecom.

In addition, the three major operators have launched 4G brands one after another. When answering the question "Which of the following 4G brands have you heard of", 35.6% of users chose China Mobile's "He", 32.9% of users chose China Unicom's Wo 4G, 29.4% of users chose China Telecom's "Tianyi 4G", and 2% of users chose not to have heard of the above brands.

This shows that the differences between the 4G brands of the three major operators are not that big in the minds of users, and there is not much difference between users who choose China Mobile and China Unicom's 4G brands.

Users most hope that 4G tariffs will be reduced

When answering the question "What do you value most if you choose 4G?", 62% of users chose the cheap 4G rates, 24.5% of users chose the variety of 4G mobile phones, 12.3% of users chose whether 4G can roam internationally, and 2.3% of users chose operator services.

When asked whether they are satisfied with the current 4G rates offered by operators, 80.9% of users said they are dissatisfied, 13.9% said they are still waiting to see, and only 5.2% of respondents said they are satisfied.

This also shows that users currently think that 4G charges are too high. What everyone cares most about is the price reduction of charges, followed by 4G terminals.

So, what should be the appropriate threshold for the minimum 4G tariff set by operators? In answering this question, 60.7% of users chose "a minimum of more than 10 yuan", 35.3% chose "a minimum of more than 40 yuan", 3.2% chose "a minimum of more than 70 yuan", and only 0.8% chose "a minimum of more than 130 yuan".

As for the question "Which aspect of the current operator's 4G packages do you most hope to see a price reduction?", 88% of users most hope that the 4G data traffic will be reduced in price, 6.8% of users chose that they most hope that the 4G voice call price will be reduced, 4.6% of users chose that they most hope that the 4G mobile phone will be reduced in price, and only 0.5% of users chose that they most hope that the 4G SMS and MMS prices will be reduced.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.