Revolutionize all bracelets! Can Xiaomi bracelet awaken smart wearables?
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On July 22, the much anticipated Xiaomi 2014 new product launch conference not only had an invitation letter of "Steel Plate Art", but also discovered more meanings in terms of content. People from all walks of life speculated that the "4" shown on Xiaomi's promotional poster not only implies 4G and Xiaomi 4, but more importantly seems to refer to four new products. In addition to the established Xiaomi 4, the other three products should be the Redmi 4G mobile phone, MIUI V6 and Xiaomi bracelet. Compared with the products on the market, the wearable device Xiaomi bracelet is a new highlight in Xiaomi's development map. Previously, Lao Yao, Secretary General of the China Mobile Alliance, revealed that he had seen the legendary Xiaomi bracelet and said that it would revolutionize all bracelets currently on the market and those to be launched soon. It sounds like it will become another blockbuster product of Xiaomi that will disrupt the market. But looking at the current situation, smart wearable products have always given people the impression that "concept is greater than reality". Can the Xiaomi bracelet become a game-changer that awakens the industrial market? It is optional, but smart wearables are unlikely to become a rigid demand of users Smartphones quickly made feature phones "dull", and the emergence of iPad made tablet computers a coveted smart device. However, when it comes to smart wearables, the popularization of new devices has not been smooth, and consumers' acceptance of smart wearables is not even as high as that of smart TVs, which appeared later than smart wearables. Price is the main factor hindering the development of smart wearables. Take the world's most "gimmicky" Google Glass as an example. The price of US$1,500, which is more than RMB 10,000, is enough to discourage most consumers and a large number of technology enthusiasts. After all, few people will buy a "luxury product" for a novel technological experience. Further down the line, although Samsung Galaxy Gear and Sony Smart Watch series products have positioned their products to be more easily accepted by consumers, smart wearables currently still serve as auxiliary devices for smartphones. Before purchasing smart wearables, rational people will realize that the biggest function of this seemingly epoch-making product, apart from being a "notification bar" for smartphones, is to serve as an "electronic watch" with a battery life of only a few days. In terms of importance, it is no different from the useless functions such as "eye recognition" in smartphones. Therefore, the focus of the "revolution" of Xiaomi bracelet is how to bring out the value of smart wearables. In terms of price, it is not impossible for Xiaomi, which has already disrupted the domestic smartphone industry, to raise the price of its bracelets to several 99 or even 099. With the widely acclaimed MIUI system as a foundation, how the humanized features of MIUI are combined with smart wearables will be the key to determining the future of Xiaomi bracelets. From mobile phones to bracelets, new products may become an important part of Xiaomi's ecosystem When talking about Xiaomi, most people would first mention Xiaomi mobile phones. From this point of view, Xiaomi has been "not doing its job" for a long time. From Xiaomi TV, Xiaomi router to the soon-to-be-released Xiaomi bracelet, Xiaomi has been continuously building smart life models with Xiaomi products as the core through a series of terminal products. Taking advantage of this year's smart home craze, Xiaomi has also made special efforts in this regard. From a market perspective, Xiaomi mobile phones have already been quite large in scale, laying a solid user base for the launch of other Xiaomi products. The connection between Xiaomi mobile phones, MIUI and Xiaomi bracelets can provide users with good usage opportunities. If the bracelet product can expand and complement the Xiaomi TV, Xiaomi Box, and Xiaomi router in the smart home field in terms of functionality, it can even more effectively promote Xiaomi mobile phones and drive the overall development of the Xiaomi ecosystem. In addition, the emergence of Android Wear is about to open a new chapter for wearable devices based on the Android system. Looking at the existing types of wearable devices in China, it is difficult to compare them in any aspect with international brands such as LG G Watch or MOTO 360 that are equipped with the Android Wear system. However, Android Wear is a development opportunity that no smart device manufacturer should miss. Even though we can hardly find a stunning design like MOTO 360 from the leaked spy photos of Xiaomi bracelet, this attempt is more likely to be an exploration of the wearable device market. What's more, smart industry giants including Apple are gradually shifting their research and development focus to personal health. In this area, the weight of bracelet devices is crucial. Can the Xiaomi bracelet wake up smart wearables? It is necessary to mention the Xiaomi Tablet that was released not long ago. Android tablets have gone through years of development, and small-sized tablet devices are no longer rare in the market. However, Xiaomi, which was almost the last to enter the tablet market, has gained the same attention as MOTO XOOM in the Android 3.0 era with its Xiaomi Tablet, and even aims to change the situation of Android tablets. This shows Xiaomi's current influence. The same situation exists in the smart wearable market, where various brands of bracelet products, including Huawei, which is "not just one of the Fortune 500", are flooding the market. However, how much success these products have achieved can be determined by their visibility among the general public. From tablets to bracelets, Xiaomi has once again entered the slow-developing "new" field. Regardless of whether the product itself can "revolutionize all bracelets", it will eventually become a shot in the arm for the entire smart wearable market. Perhaps starting from July 22, people's views on smart bracelets and smart wearable devices will also change. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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