Smart Internet dominates cars? Anyway, I don’t believe it
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Ever since display screens appeared on car center consoles, people should have realized that with the development of technology and the progress of the times, great things would definitely be done on this screen. Now, Android Auto and Carplay are respectively the trumpets that technology giants Google and Apple have blown to the automotive industry. In China, Alibaba has recently joined hands with SAIC to fully penetrate the automotive industry. Following smart mobile devices and smart homes, the pace of progress of smart transportation "Internet cars" seems inevitable. The automotive industry and smart technology are not far away. Intelligent thinking has penetrated every corner of our lives, from mobile phones, computers to home appliances, but without exception, the smart products we can see have the potential to develop into intelligence before they are intelligent. From this point of view, the same is true for cars. In-car navigation is the most practical technology in the automotive field. Whether it is Audi's MMI or BMW's iDrive, the in-car system has always been advancing hand in hand with the development of modern cars. However, these additional products from car companies have never been discussed beyond the scope of the car itself. In the technology industry, Google has always been a pioneer in the development of driverless cars. The rise of Tesla's pure electric vehicles has also made smart technology occupy a pivotal position in the operation structure of cars. Nowadays, top supercars including Ferrari LaFerrari use hybrid power, which can better reflect the importance of smart technology in car driving, monitoring, maintenance and other aspects. Therefore, the automotive industry is closely related to smart technology. The information-rich onboard equipment of the Nissan GT-R performance sports car was even prepared for electronic racing games from the beginning. The characteristics of the car itself and its key role in real life make it the next ideal target for smart Internet technology. How will the smart Internet change traditional cars? The benefits of intelligent mode and Internet thinking are self-evident. Compared with the huge leap from feature phones to smartphones, how will it be displayed in cars? First of all, the purpose of "Internet cars" is obviously not just to allow drivers to surf the Internet in the car. From the perspective of the significance of cooperation between technology companies and car companies, they all hope to integrate computer screens, mobile phone screens and car screens in the future to realize information cloud sharing. The famous British car show "Top Gear" once went to Japan to test drive the Toyota i-Real concept car. Its social-oriented system design helps car owners find companions on the road or first-class restaurants through in-car devices. In reality, it can form a life circle centered on car owners, changing social life from people to cars. Secondly, the intelligent mode can also help people drive cars better and improve the driving experience of drivers who use cars for the purpose of transportation. In recent years, many mass-produced models on the market are equipped with "parking assistance systems" that allow drivers to achieve precise parking with "zero operation", and driverless cars are not far from us. The most intuitive value is undoubtedly to allow some special people in society to travel long distances through cars. In today's frequent occurrence of various man-made traffic accidents, this function will also ensure the safety of the car, and experienced drivers will no longer have to worry about female drivers who have just obtained their driver's licenses. From the perspective of the overall situation, the construction of urban transportation by relying on the intelligent Internet is of long-term significance. With the help of the Internet big data system and the in-vehicle intelligent navigation equipment, the intelligent Internet has a direct reference value for more reasonable driving route planning in view of the huge number of cars in metropolitan areas. The advent of the era of car networking can also promote the effective development of new forms of automobile business such as new energy vehicles and car rentals, and is a positive measure to alleviate the pressure of urban traffic. The Internet-dominated automobile still has two sides . As ambitious ecosystem players, Apple, Google, Alibaba, Xiaomi, etc. have exposed their strong interest in the automotive field. Domestically, BYD and other car companies have also repeatedly emphasized their advantages of "cloud" intelligence by taking advantage of the tide of electric vehicles. However, just as comrades were happily welcoming the prosperity of "intelligent Internet cars", the voice of "not believing that the Internet can dominate cars" also came out. It was Dong Yang, Secretary-General of the China Association of Automobile Manufacturers, who made this statement. From the perspective of the car itself, this statement is not without reason. The emergence of electric cars has made many people begin to reflect on the development trajectory of the automotive industry. If the smart Internet is allowed to fully accept cars, then cars will no longer be spiritual things. Following the rapid development pace of Internet companies, they will completely become tools. On the other hand, intelligence and Internet-based development mean that computers will play an increasingly important role in controlling the operation of cars, and the proportion of cars controlled by the human brain will be weakened. The security issues of the PC industry, which has been developed for decades, are difficult to completely solve. With the intelligent Internet attached to cars, the controversy will inevitably increase again. Finally, can the intelligent Internet really make car life better? Not necessarily. The most obvious example is the terrible traffic situation in Beijing, the capital. In fact, in the process of changing from the "capital" to the "most congested", the relevant departments have actively used real-time road traffic data to collect traffic big data and make reasonable vehicle diversion plans. But why didn't the people of the capital notice the effect? Because the vehicle base in the city is too large, even the powerful "black technology" is powerless to save the situation. In contrast, the current Internet technology companies, various OS are just copies of Google Andrid, and the Internet thinking is not impressive to the people except for "limited time sale". Can these skills alone lead the automotive industry? In fact, I don't believe it. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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