The biggest drawback of China's color TV industry is that companies do not have market pricing power

In the first half of 2014, domestic sales of flat-panel TVs tightened, and most color TV manufacturers suffered losses. As demand for flat-panel TVs slowed, traditional color TV manufacturers accelerated their transformation. However, the lack of core technology still means that Chinese color TV companies lack an important bargaining chip in terms of market pricing power.

Relevant analysts said that some people may ask, don’t they set the prices of color TV products in the market themselves? Let me tell you, they really don’t set the prices themselves. They set the prices based on the prices of their competitors and after considering the sales volume. On the contrary, they don’t consider the most important factors such as cost and profit margins, and they dare not consider them.

Color TV companies have not yet established core competitiveness in the true sense. Specifically, they have no say in technology, which leads to a lack of product strength; their brand appeal is also relatively weak, making it difficult to generate brand added value.

After the entry of Internet companies, they have caused great interference to the market. For example, LeTV has been cutting prices at every turn, which has brought the average price of the color TV industry to a very low level, making it increasingly difficult for color TV companies that rely on hardware to make money.

Relevant analysis points out that the overall downturn in the home appliance industry has also sounded the alarm for home appliance companies that relied on policies in the past. Policies cannot replace the duties that companies should fulfill, and companies should not rely too much on policy bias. When entering a fair competition environment, Chinese home appliance companies can only truly grow from "hothouse flowers" supported by policies to solid brands that can withstand the test of the market if they are truly responsible for their own products and brands and do their best.

Industry experts said that the "softer" the product, the more popular it will likely be in the future. Content advantages, service advantages and smart physical examinations are becoming the driving forces of consumption. Some companies are already deeply engaged in this area, and some traditional home appliances are seeking to cooperate with Internet companies.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.