Why don’t many companies use WeChat for Business, DingTalk and Lark?

In the field of enterprise instant messaging, WeChat for Business, DingTalk, and the later-comer Feishu are all leaders among them. They occupy a considerable market share of enterprise instant messaging software. However, it is not difficult to find that no matter whether it is a large enterprise or a small and medium-sized enterprise, there are always a few "outcasts" who don't seem to like using these instant messaging software.

It's so useful, why not use it?

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Different instant messaging software has different survival logics. The actual business value that WeChat for Business, DingTalk, and Feishu bring to enterprises is also different.

Enterprise WeChat emphasizes "connecting consumers", DingTalk emphasizes the value of "management", and Feishu focuses more on the value of "internal writing".

WeChat Business

For sales-oriented companies, their core demand is to connect with consumers. The closer the company is to consumers, the closer it is to growth and performance.

Obviously, Enterprise WeChat can connect to WeChat, endorse corporate organizations, and enhance users' sense of trust, so it naturally becomes the first choice for these companies.

DingTalk

If your company places great emphasis on management, discipline and obedience, and hopes that employees have strong execution capabilities and can see information conveyed by managers in a timely manner, then DingTalk is a good choice.

Although employees may easily feel anxious when they hear the Ding sound, for bosses and managers, DingTalk can ensure that commands and messages can be 100% transmitted to subordinates, which greatly alleviates the boss's anxiety.

Lark

Feishu comes from the new generation of enterprises ByteDance, which emphasizes transparent, honest communication and efficient collaboration. If the company believes that the most important thing for the company's development is to strengthen the collaboration and accumulation among internal departments and members, then using Feishu is very suitable.

Whether it is WeChat for Business, DingTalk or Feishu, they are all based on internal corporate communication and have spawned many functions that can meet the needs of different companies.

However, we also know that not all companies like to use this type of instant messaging software. Why is that?

For enterprises, no matter which instant messaging software they use, whether it is the earliest MSN, Mercer, or the current DingTalk, Feishu and Enterprise WeChat, three basic principles cannot be avoided.

• Security
• Cost
• Business Value

Security

Whether the product is safe is the bottom line for all companies, especially for instant messaging software. Daily communication and document transmission in companies often involve a lot of confidential information. If this information is leaked, the company may lose competitiveness at best, or suffer a catastrophic disaster at worst.

Whether it is WeChat for Business, DingTalk or Feishu, they all strive to prove the security of their products. As the leaders in enterprise instant messaging, the security of their products is trustworthy.

However, compared with using your own server and storing data locally, the security is still much weaker. Enterprises with higher security requirements often choose private deployment, and large enterprises even develop their own instant messaging tools for local deployment.

Cost

For enterprise users, any decision is costly. Sometimes, decision makers would rather stick to the old path than take the risks of using new tools, especially the cost of using them.

In order to meet the business needs of most companies, many instant messaging software will add many functions, such as internal management tools, efficiency tools or customer management and operation tools.

However, for some companies, many tools are not used. When faced with these complex functions, employees may resist and complain because they are too cumbersome to use, which increases the management difficulty for management.

For them, as long as the instant messaging software can meet their daily communication needs, it is enough.

Business Value

In addition to security and usage costs, companies are also very concerned about business value. What benefits can using an instant messaging software bring to the company? Can it save costs? Or help make money?

Enterprise WeChat can meet the needs of enterprises to connect with users, DingTalk can meet the needs of enterprise management, and Feishu can meet the needs of team collaboration, or save costs, improve efficiency, or increase the possibility of making money.

But there are always some companies whose needs are particularly "strange."

For example, the instant messaging software used within an enterprise can connect with customers who are using the APP and take on some customer service functions. For another example, for security reasons, an enterprise hopes that some sensitive information can be destroyed after reading, etc.

These special functions may not be provided by instant messaging software on the market. At this time, it is necessary to develop a customized instant messaging software to achieve the purpose of saving costs, increasing revenue, etc.

Based on the above, although WeChat for Enterprise, DingTalk, and Feishu are very good, not all companies will use publicly deployed instant messaging software. Instant messaging software of different forms and functions all have their uses.