Enhancing content and usability is the key to the Internetization of color TV enterprises

Internet companies want to seize new entrances by leveraging their technological advantages in Internet TVs and smart TVs, making Internet thinking the hottest financial term in all links of the home appliance industry chain in the past two years. This means a new revolution for traditional color TV companies.

After the Internet was injected into the traditional home appliance industry, although users also paid attention to the quality of hardware, they were more exposed to applications and apps, and the focus on hardware itself gave way to software. For traditional home appliance companies, this change is undoubtedly a storm. From being demanded in the past to being market-leading now, interaction and stickiness with users have replaced the consumption concept of distance and uncertainty.

The organizational framework, R&D, manufacturing, sales, channels, promotion methods, etc. of home appliance companies all need to be gradually adjusted accordingly. This can be said to be "a major change that has not been seen in 30 years."

Internet thinking has taught traditional TV manufacturers a lesson. For many years, the development of home appliance companies has only been heard but not seen. Once the product is sold, the end and closed loop of the industrial chain are completed; while the "newly entered" Internet companies in those days were in a brand new industrial system where "free shipping of products is the beginning of business opportunities in the industrial chain", which led to the rapid shrinkage of the original operating model.

Industry experts said that the future consumer market will still be dominated by the basic functional needs of traditional TV products, supplemented by soft needs and service needs. The key is to make good products, increase user stickiness, establish a complete smart TV industry chain, eliminate all frills, and improve brand image, functionality, usability and content. Today, the most concerned issue on TV is user experience.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.