Apple abandoned its Apple TV plans a year ago

Although investment superstar Carl Icahn once believed that Apple would make its own TV, Apple actually abandoned its plan to develop TV products a year ago.

Icahn wrote in an open letter to Apple CEO Tim Cook today that he expects Apple to develop its own Apple Car and Apple TV and launch them next year. Apple has never confirmed or announced plans for the two products.

Although the outside world is still speculating whether Apple will develop car products, a report in the Wall Street Journal indicates that after more than ten years of internal research and development, Apple’s TV dream may have been awakened a year ago.

Apple is said to have abandoned its TV product plans because it found the high-end TV market too competitive and it believed it could not compete head-on with rivals like Samsung.

It was previously rumored that the Apple TV would feature an ultra-high-resolution screen (four times the number of pixels as an HDTV), and would also be equipped with cameras and sensors to support video calls directly through the TV.

Icahn pointed out in his open letter that based on market rumors, he expects the screen size of Apple TV to be 55 inches and 65 inches.

But ultimately Apple decided it had no way of introducing a TV that would wow the market, and prices for high-definition TVs were falling.

That's a shame, because Apple is said to have worked on a number of crazy ideas, including a transparent glass panel that uses lasers to project a TV image onto it, but in this case, the image quality of the prototypes Apple developed was horrible and inefficient.

Apple has not completely given up on its TV plans. Rumor has it that Apple will launch a new Apple TV set-top box this year, with a new design and remote control. In addition, Apple is also working with partners such as HBO to develop online TV services.

Just don't wait around for Apple's big-screen TV.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.