Why has smart home become a corporate gimmick when half of the population only looks but does not buy?
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Recently, an online questionnaire survey on the "smart home consumer market" initiated by Sina Home showed that in more than a week of survey activities, more than 90% of consumers have heard of smart homes, and almost 100% of consumers expressed interest in installing smart home products for their future homes. However, high popularity does not mean that consumers are really willing to "buy" smart homes. In this survey, nearly half of the netizens also expressed interest in smart home products but had no real intention to buy them. It is undoubted that it takes a long or short process for consumers to understand and accept new products. However, judging from the current impact of smart homes, the user response to these products that have far-reaching significance to manufacturers always seems to have little effect. Smartphones are still overshadowing smart homes. Although industry insiders agree that smart homes are the new direction for the development of the smart industry in the future, for now, the seemingly increasingly saturated smart phones are still the main force in the smart market. From Apple and Samsung to the battle of domestic thousand-yuan phones, from the comparison of mobile phone hardware performance to the discussion of mobile phone casting materials, the topic of smart phones is always endless. Similar to the fading PC, the tablet computer that has passed by quickly, and the wearable device that is well-received but not popular, smart homes are naturally overshadowed. From another perspective, smart phones, like "small computers", not only have enough capital to be explored in depth, but also occupy the vast majority of consumers in society. Whether it is Hammer, OnePlus, Xiaomi, or Meizu, how to choose a good mobile phone that suits you is still inseparable from almost all consumers and smart technology. On the other hand, we all know that smart homes are cool and may subvert our lifestyle in the future. At present, a smart phone that can be put into your pocket is obviously more influential. Lack of unified standards for the industrialization of smart home . It is hard to be frank. The current hustle and bustle of the smart home industry is more like a test of home appliance manufacturers and Internet companies in their respective "innovation fields", and it can even be called "small fights". The lack of unified standards and the "high profile" of smart home products deliberately put by home appliance giants in pursuit of premiums have caused the prices of smart home products to remain high, and industrialization is out of the question. The "smart home industry" has not yet really taken shape. Each company wants to become a standard setter, but whether it is the core components or the dependence on other giants at the system level, these ideas lack confidence. Looking at the technology giants in the industry, Google acquired the smart home manufacturer Nest, Samsung negotiated to acquire the smart home startup SmartThings, and Apple launched the HomeKit smart home platform. Although they all seem to be working hard, the products that have landed are all difficult to produce. The road from ideas to ecology for smart home products is really long. New industries become a booster for business, and smart home becomes a gimmick for enterprises . Although the quality of smart home products on the market is uneven and consumers generally take a wait-and-see attitude, the concept of smart home has indeed become a new carrier for enterprises to rely on for their economic growth. Whenever home appliance companies or technology manufacturers release smart home products or make planning actions related to the smart home industry, these companies will have a big improvement in the capital market. On the day when Midea's smart home strategy was released, the stock price rose from 39.81 yuan at the opening to a maximum of 41.85 yuan, an increase of 3.3%. In overseas markets, the law that smart home stimulates the business environment is also the same. Control4, an American smart home company focusing on home automation technology, is a partner of Nest Lab. After Google acquired Nest at the beginning of the year, its stock price rose by 37.56%, and the cumulative increase in two trading days reached 69.72%. Later, there was news that it "may be acquired by other giants." Many manufacturers rushing to the smart home industry has become a shortcut to build companies into business stars. In the actual market, what users see most are immature and not very easy-to-use smart home products under the leading concept. For ordinary consumers, a piece of furniture that can play music may not be as practical as a smart phone speaker. The hot industry prospects only give people a beautiful appearance of smart home. Consumers' vague understanding of smart home is also due to the smart home manufacturers themselves. Who can implement the smart home products and who can really make "down-to-earth" smart home products? I am afraid that we can only find the answer again after the smart home concept is freed from the capital market bubble. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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