ASO optimization, some things you have to know when doing ASO!
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1. The world is in dispute, and CPs discuss rankings over wine. It is said that the ASO world is divided into two schools: 1) Technical flow: Optimize the title, keywords, description, app screenshots and company information to cover more top 3 keywords in AppStore. 2) Points wall : The local tyrants form groups to fight monsters and upgrade (agent points wall, real machine brushing), set tasks to search for set keywords in the AppStore to download your app to achieve the increase of the keyword ranking. The ultimate secret of ASO: Bringing in natural users 2. Since ASO is so important, this article mainly introduces how to implement WeChat Points Wall 1) To do your work well, you must first sharpen your tools Choosing a good agent is a solid step towards your success. A good agent can reasonably estimate the volume of ranking /maintenance and provide timely feedback and handle problems. So the question is? How to choose an agent? After a few collaborations, you can evaluate the agent's experience, service team, and creativity. For advertisers who are more sensitive to price, I suggest you ask multiple agencies for prices to find the most cost-effective agency. 2) Assess the situation and take advantage of it ① The purpose of keyword selection is to obtain more natural traffic. There are two main points for selecting keywords. First, the ranking is less than 30 after ASO100 screening (the higher the ranking, the easier it is to encourage users to complete the task as required). Second, the search index is greater than 6000 industry words (the more relevant the keyword, the more natural users it will get. Competitive keywords are not recommended for ranking because they may be complained and serve as a favor to others). Finally, a keyword ranking schedule is set. ② Comments are crucial. It is best for an app to have 100+ comments before it ranks high. Comments indicate that someone is using it, which increases trust and helps guide natural users to download (reviews must be 4-5 stars, contain core keywords, and the app must be retained for at least 3 days). If an app ranks first but all the comments are one star, I think I will download it. ③ After everything is ready, you need to test the data callback with the agent as the basis for settlement. ④ Ranking nodes can be used before promotional activities and after version updates. When implementing, try to run the estimated volume at 4-5 pm, which is conducive to the improvement of the overall ranking and category rankings. It is necessary to avoid competing products with the same keywords (increasing the cost of ranking), and do not rush multiple keywords at the same time (not conducive to monitoring keyword effects). ⑤ If you do not maintain your position, you will gain little. Important things must be said three times: the ultimate goal of ranking is to obtain more natural users! ! 3. Effect summary and analysis - three dimensions ① Overall effect analysis. ② Evaluation of each ranking keyword. ③ Summary of mistakes during implementation. At the end of any marketing promotion , we need to summarize our experiences and mistakes and continuously optimize and improve the promotion effect. APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
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