Mixing products and services has become the focus of transformation of the domestic color TV industry

From the second half of last year to the first half of this year, the sales volume of color TVs of all major brands has declined to varying degrees. Due to the withdrawal of policies and the impact of the real estate market, the color TV market has continued to be sluggish. In order to get rid of this situation, many color TV companies have played the transformation card, and the business model of product plus service has achieved results.

Data released by relevant institutions show that the total volume of China's domestic color TV sales in the first half of 2014 was 20.93 million units, a year-on-year decrease of 9%; sales revenue was 69.6 billion yuan, a year-on-year decrease of 15%.

Industry insiders said that the overall downturn in the home appliance industry has also sounded the alarm for home appliance companies that relied on policies in the past. Policies cannot replace the responsibilities of companies themselves, and companies should not rely too much on policy preferences.

Home appliances are facing an "inflection point" and innovation-driven development has become the mainstream. However, innovation does not only refer to hardware innovation. The innovation of software such as ideas, management, and culture, such as industrial organization, business model, and brand value shaping, is also particularly important.

Industry experts said that in 2014, the Chinese home appliance industry saw the emergence of a "product plus service" business model, highlighting the importance of transformation. However, making good products is still the top priority, and products are still the basis of competition. Transformation is not about turning home appliance companies into Internet companies, but about strengthening the development of intelligent technology for products and various Internet applications and technologies based on product platforms, so that users can get better experience and services more conveniently.

Relevant analysts pointed out that the development of the color TV industry has reached the "soft" and "hard" watershed. It is difficult for the industry to reproduce the revolutionary change from CRT to LCD. The brand concentration is getting higher and higher. It is no longer feasible to rely on "hard power" alone. In the future, it is likely that the more "soft" it is, the more popular it will be. Content advantages, service advantages and smart physical examinations are becoming consumer-oriented. Now Lenovo and other companies are deeply engaged in this area, and some traditional home appliances are seeking cooperation with Internet companies.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.