The penetration rate of water purifiers is only 3% to 5%, and the speed of popularization will accelerate in the future

With the frequent occurrence of water pollution incidents and the improvement of people's living standards, water purifiers have attracted the attention of consumers, and the number of companies producing water purifiers has also increased. Data shows that there are now more than 3,000 water purifier manufacturers in China, with a growth rate of 30%, and the speed of popularization will accelerate in the future.

In the first four months of this year, sales of water purification equipment increased by 45.2% year-on-year, far higher than the 1.5% year-on-year growth of the overall home appliance market. According to data from the National Bureau of Statistics, the total retail sales of household appliances and audio-visual equipment in my country in July was 62.3 billion yuan, a year-on-year increase of 12.6% and a month-on-month increase of 1.9%; the total retail sales from January to July was 415.8 billion yuan, a year-on-year increase of 8.6%, an increase of 0.7 percentage points from January to June.

The overall trend of the home appliance market this year is cold at first and hot later. It is expected that the home appliance market will show a warming trend in the second half of the year.

Water purifiers are also called water purifiers and filters, which are used for sewage treatment. The water purifiers we usually talk about generally refer to small filters used for household use.

The water purifier function can effectively filter out rust, sand, colloids and all impurities with a diameter greater than 5 microns in the water; the granular activated carbon filter element has super adsorption capacity and can effectively adsorb residual chlorine, odor, discoloration, pesticides and other chemicals in the water; the precision activated carbon filter element can effectively remove bacteria, toxins, heavy metals, etc. in the water.

Water purifiers are prone to cause "secondary pollution". Since the cost of replacing the inner tank of a water purifier is relatively high, many people will use it for a long time and replace it regularly. A large number of bacteria are retained inside, causing the purified water quality to be even worse than natural water.

At present, the penetration rate of water purifiers in my country is only 3% to 5%, far lower than the 70% penetration rate in European and American households. It is estimated that by 2018, the output of water purifiers is expected to approach 150 million units, which is a huge temptation for enterprises. At present, the manufacturers entering the water purifier market include domestic brands, foreign brands, and unknown small companies. This is because the technical threshold of water purifiers is not high and there is a lack of industry standards.

The reporter of Jia TV World Network learned that the first water purifier industry standard will be implemented in November this year, and the standard for water purifier performance test methods is also being formulated. With the formulation of standards, it is believed that the water purifier market will continue to improve, industry chaos will be eliminated, and the overall industry will show a healthy development trend.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.