After 1799 yuan, a "down-to-earth" Meizu will be born

In September, when many new phones were launched, Meizu was the first to unveil its new flagship product - MX4.

Sony's high-quality 20.7-megapixel camera, MediaTek processor, and Flyme 4.0, this new product has outstanding hardware and system, but it has the lowest price ever offered by Meizu. From many aspects, Meizu's MX4 is indeed a remarkable product, but it is also a complex of contradictions, which may also mean that a brand new Meizu is about to be born.

A Meizu that returns to the market

Most smartphone enthusiasts know that the Meizu brand has always liked to maintain a bit of high "style" in the prices of its products.

Although today, the 1,999 yuan price range has almost become the standard pricing for domestic flagships led by Xiaomi, but before MX4, Meizu's flagship products always had to be priced at 2,500 yuan, highlighting their uniqueness with a higher price, which also directly led to Meizu's products being much more "niche" in the market.

Now, Meizu has also started a price war, and its intensity is even greater than that of its rivals. After repeatedly mocking "friendly competitors" at the press conference, it chose to "take the lead" on prices, which are the most sensitive to consumers, and truly joined the competition among mainstream domestic mobile phones.

Although consumers have mixed opinions about a MediaTek processor smartphone priced at 1,799 yuan, a company that has always been self-centered has suddenly started talking about cost-effectiveness and paying attention to the market. Moreover, in addition to the processor, the MX4 also has a bunch of flagship-level configurations, which is enough to win Meizu a larger market space.

A Meizu that is moving towards inclusiveness

Just like the relationship between MIUI and Xiaomi phones, Meizu's Flyme system can also be called the soul of Meizu. The newly upgraded Flyme4.0 has many highlights that are no less than the MX4 product itself.

In the past, if you compare Flyme with MIUI, people generally think that Flyme does give people a refined and fresh feeling, but it is obviously not as rich in functions as MIUI.

But the biggest difference in this release of Flyme 4.0 is that in addition to Flyme itself, we also see the names of more Internet manufacturer partners.

These include Tencent, which provides security support, 360, which provides cloud storage, Sohu and LeTV, which provide video services, etc.

There is no doubt that in the future Flyme will no longer be "fighting alone", but will be enriched internally through more and more third-party cooperation support to help Meizu gain higher competitiveness at the system level.

A Meizu that has begun to learn how to leverage its power

As the development of smartphones becomes increasingly saturated, other forms of smart hardware products will once again open up new markets. After long-standing rumors about Meizu's open platform, "CONNET TO MEIZU" was finally officially unveiled with the MX4.

It has to be said that Meizu's move is quite clever. Under the wave of smart home, Meizu is currently just a mobile phone control terminal or system-level entrance. At this press conference, all the new smart hardware products displayed by Meizu are from third parties, and their connection point with Meizu is the new application called LifeKit in the Meizu Flyme system.

Although some people may have doubts about Meizu's market development, for Meizu, it has now become a member of the new smart product ecosystem, and it does not need to worry about whether its wearable device has a display or whether its router needs to install a hard drive.

In the new smart hardware industry where the development prospects are still unclear, Meizu has leveraged its strengths to reduce its costs to a minimum. At the same time, it can effectively connect excellent smart hardware with its own products, enhancing Meizu's value in the smart ecosystem, and almost standing on the same level as other competitors who have taken the lead in entering the new form of smart hardware industry.

On the whole, the sale of flagship products at 1,799 yuan foreshadows the transformation and rebirth of the Meizu brand. As a former pioneer of domestic smartphones, after years of being out of touch with the masses, it has finally begun to compete with its competitors in the market and has shown a longer-term development strategy.

Although we cannot be sure whether Meizu has the strength to "vindicate" the MediaTek processors that have always been underestimated, the more lethal positioning, richer experience content and the initial establishment of the prototype of the future smart ecosystem will all become important reasons for more consumers to recognize and accept Meizu.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.