The Doubao big model empowers the automotive industry and its circle of friends expands rapidly. How does it do it?

On August 21, the 2024 Volcano Engine AI Innovation Tour was held in Shanghai, and a series of upgraded products of the Doubao model were released. Products such as voice models, visual models, and conversational AI real-time interactive solutions have been further enhanced.

Tan Dai, president of Volcano Engine, said that the update of Doubao Big Model has improved the comprehensive capabilities of the big language model by 20.3% compared with the first release three months ago. In addition, the text graph model and speech recognition model have also been greatly upgraded.

What you might not expect is that one of the industries where large models are most widely used at this stage is the automotive industry.

In the era of intelligence, cars are large-sized mobile phones. Everything that mobile phones can do, cars can also do. Pioneering products like large models are naturally the best choice.

At this meeting, the Automobile Large Model Ecological Alliance initiated by Volcano Engine welcomed the second batch of member units, including Lynk & Co., Geely Galaxy, Geometry Auto, SAIC Roewe, SAIC MG, Lion Technology, Dasheng Technology and other manufacturers.

Shen Wenjie, head of Geely Auto Group's marketing digital center, said that with the help of the Doubao big model, Lynk & Co. has realized a number of model-based functions such as smart seat invitation, AI sparring and internal training, AI sales assistant, smart business reports, and AI vehicle manuals. The big model provides sales consultants with real-time data analysis, customer behavior prediction, customer sparring and evaluation summary, and personalized sales strategy recommendations, which comprehensively improves sales capabilities.

In fact, at the beginning of the release of the Doubao big model, Volcano Engine was already keenly aware of the irreplaceable role of the automotive industry in the implementation of large models, and jointly established the "Volcano Engine Automotive Big Model Ecological Alliance" with partners in the automotive industry. The purpose is to "explore the new generation of human-vehicle interaction and reshape the new AI experience of the entire automotive scene." The first batch of alliance members include well-known automobile brands such as Hongqi, Dongfeng, BAIC, Geely, GAC, Great Wall, Honda, Pentium, Nezha, and Zhiji.

Since then, the strategic cooperation between Volcano Engine and automobile manufacturers has ushered in a small climax.

On August 13, Volcano Engine and Mercedes-Benz signed a strategic cooperation memorandum, announcing that they would cooperate in the fields of big models, generative artificial intelligence and big data technology. In fact, as early as 2023, Mercedes-Benz had already integrated Volcano Engine's in-car audio and video APP Volcano Car Entertainment into the new long-wheelbase E-Class. Volcano Car Entertainment's Internet applications are mainly ByteDance's Douyin, Xigua Video, Toutiao and other APPs.

Earlier on August 2, GAC Group also signed a similar strategic cooperation agreement with Volcano Engine. The cooperation content was also mainly based on big data and cloud services, and also included providing support for GAC Group's overseas marketing activities.

It is obvious that automobile manufacturers benefit greatly from the huge gravitational field brought by the Doubao model. Just half a year after its launch, it has already gained friends all over the world.

It is worth noting that although the current mainstream new energy vehicle manufacturers have successively launched their own large models, these large models can also provide functions and services similar to the Doubao large model, but this does not seem to affect their enthusiasm for cooperating with the Doubao large model.

This brings up an interesting topic: why are mainstream car manufacturers almost "unprepared" to cooperate with Volcano Engine? You know, this is the "soul" of the car. In the past, car manufacturers refused to cooperate in the hinterland of car manufacturers, but now they have opened their arms to Volcano Engine.

This brings us to the characteristics of Doubao's large model. It has a true cooperative empowerment relationship with car manufacturers. There is no question of who replaces whom. Doubao always positions itself at the auxiliary level of tools and does not interfere at the system level. Its existence is only to make the smart cockpit of car manufacturers more efficient and the car experience better. It can be said that in terms of integrating Internet resources, there are very few large models that can be more comprehensive than Doubao.

Of course, there is another important reason why car manufacturers have cooperated with Doubao Big Model. That is, Doubao Big Model is really "unrivaled" in the industry, because it comes with a complete set of Internet ecology. Car manufacturers only need to cooperate with it, which is equivalent to having an Internet ecology "toolbox" that can be used immediately.

Let’s first take a look at what resources ByteDance has: Tik Tok, Toutiao, Xigua Video, Dongchedi, Wukong Q&A, Tomato Novel, Volcano Video, Feishu, Pipixia, Duoshan, etc. Almost all of your food, clothing, food, housing, transportation, and everything that can be "accessed online" are included.

All these resources can be integrated into the Doubao model, and combined with ByteDance's unique big data algorithm, they can provide users with a different car-using experience.

To give the simplest example, many smart cockpits now have a question-and-answer mode, so passengers can directly ask the car computer if they encounter any difficult problems. If the large model independently developed by the automobile manufacturer wants to provide this function, it must be trained from scratch; but if it cooperates with the Doubao large model, it does not have to be so troublesome because it has its own large database and constantly evolving learning functions.

For example, after the popularization of smart cockpits, it has become normal for passengers to work in the car. If they want a "Vincentive Graphics" service, traditional car manufacturers are not very good at it. However, the Doubao model itself has a powerful "Vincentive Graphics" model, which can process those complex graphic files in the car, making the interior space truly a mobile office.

The era of new energy vehicles is different from the era of fuel vehicles. Every car must be connected to the Internet, provide an ecosystem, and be a carrier in the Internet ecosystem. This requires "professional people doing professional things." Volcano Engine has natural advantages in Internet resources and big data. Car manufacturers are always car manufacturers. Why should they force themselves to become Internet companies?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.