Samsung and Huawei tease iPhone 6: Fear is behind it

With the release of Apple iPhone 6 and iPhone 6 Plus, Samsung and Huawei, which also released large-screen phones Galaxy Note 4 and Mate 7 at IFA 2014, used their own products to mock Apple's iPhone 6. For example, Samsung released several advertisements to satirize Apple's imitation of Samsung's large-screen phones, while Huawei mocked that if Jobs were still alive, iPhone 6 would never be approved for sale, and posted a comparison between Mate 7 and iPhone 6 4.7-inch and 5.5-inch real machines, saying that the 5.5-inch iPhone 6 Plus is 1.1 mm longer than the 6-inch Mate 7, with a super large forehead and super long chin. In comparison, the extremely compact Mate 7 stands out.

We do not deny that the iPhone's innovation has weakened compared to the previous (Apple in the Jobs era), but we always emphasize that this weakening of innovation is relative to Apple itself, or the industry's standard for Apple's innovation ability. Compared with other manufacturers in the industry, Apple's iPhone's innovation ability has not weakened. Of course, this innovation ability is not limited to the iPhone hardware itself, but the innovation of the ecosystem around and including hardware. This is unmatched by any other mobile phone manufacturer. This is also the main reason why Apple CEO Cook said in a recent media interview that Samsung is not Apple's number one opponent, but Google is. It's very simple. Without Google's Android and ecosystem, Samsung's smartphones are just empty shells, and Huawei is the same. The important thing is that Apple has completely mastered the innovation of the ecosystem related to the smartphone industry, and other manufacturers can only follow Google's pace. And these are far from being easily caught up and changed by who releases a large-screen mobile phone first or the beauty, thickness, etc. of the appearance of the mobile phone. Moreover, is this kind of gap really that big for Apple, which is famous for its industrial design? The answer is definitely no.

In addition to independent control and innovation at the ecosystem level, Apple's strong brand influence, especially the inertia of its strong brand influence, is unmatched by Samsung and Huawei. Although Samsung has invested a lot of marketing expenses in the past two years to build and promote its own brand, the vulnerability of Samsung's brand in the face of the impact of Chinese mobile phone manufacturers with cost-effectiveness in the past two quarters shows that Samsung's brand is fragile and lacks deep accumulation and foundation compared to Apple's brand. Therefore, once it is frustrated, there is no inertia at all. Huawei's mobile phone brand can be said to be in the rising stage of its inception, both in China and overseas markets. In addition to cost-effectiveness, the boosting role played by the brand in the market is still accumulating.

As for Apple, the industry knows that as early as the iPhone 4S era, there were constant voices that Apple had lost its innovative power without Steve Jobs, but the real market response is that iPhone sales have repeatedly set new records. For example, the first-day pre-order volume of the just-released iPhone 6 and iPhone 6 Plus reached 4 million units, setting a new iPhone sales record. In this, brand inertia played an important role.

In this regard, foreign analysts believe that Apple will achieve 37 million iPhone shipments in the September quarter, setting a record high, while Wall Street's forecast is even bolder, saying that Apple will achieve about 59 million iPhone shipments in the December quarter, but previous pre-sale data shows that this expectation will be adjusted upward. Compared with Apple, Samsung's flagship Galaxy S5 took 25 days to achieve 10 million shipments this year. As for Huawei, the gap is even greater. The large shipment volume of Apple's large-screen iPhone 6 will undoubtedly have a significant impact on the large-screen smartphones just launched by Samsung and Huawei.

As we all know, Samsung's large-screen Galaxy Note series is the main source of profit for Samsung's mobile phone business. Given that Samsung's low-end market is facing competition from Chinese manufacturers, the launch of Apple's large-screen iPhone 6 has undoubtedly capped Samsung's position, putting Samsung in a passive state of being attacked from all sides. As for Huawei, since Samsung is attacked from all sides, it will inevitably release pressure downward and try its best to compete with Huawei in the large-screen mobile phone market. For Huawei, if Huawei regarded Samsung as a competitor in the large-screen mobile phone market before Apple's large-screen iPhone 6 was launched, then now, in addition to Samsung's more intense pressure than before, Huawei undoubtedly has another competitor, that is Apple. Here we also need to remind Samsung and Huawei that this is only the sales of Apple's latest iPhone 6 and iPhone 6 Plus. According to Apple's usual strategy of launching a new generation of iPhone and reducing the price of the previous generation of iPhone, Apple's iPhone shipments for the entire quarter will be even higher.

Based on the above facts and analysis, we believe that behind Samsung and Huawei's ridicule of Apple's iPhone 6 is a way to vent the indescribable gap and fear that fills their hearts, because they know that the arrival of the large-screen iPhone 6 will make their lives really difficult.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.