The real reason why the Apple iPad fell out of favor
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Recently, Apple's iPad tablet sales have been declining. In the last quarter, iPad sales were 1.33 million units, down 9% from the same period last year, which was lower than analysts expected. According to a report by market research firm IDC, competitors, including low-end tablet manufacturers, have eroded iPad's market share. Although the birth of Apple's iPad kicked off the tablet era a few years ago, the current sales of this "tablet ancestor" are a bit embarrassing - accounting for only 27% of total sales. But strangely, at the same time, the sales of Apple's other product lines (except iPod) have continued to rise. Why is the iPad sales shrouded in a haze when the general trend of Apple products is optimistic? The answer may be a bit ironic: the reason for the decline in iPad sales may be that it is too good. According to Andreessen Horowitz analyst Benedict Evans, consumers who use iPads tend to use them for a long time, so iPad fans have a longer product replacement cycle than users of other competitors' tablets. Comparing the user figures of Android tablets released by Google with those released by Apple, Evans concluded that the iPad has a service life twice that of Android tablets. Evans said that iPads are typically used for more than two years, while Android tablets are often discarded in less than a year. Judging from the problems Apple has encountered, the useful life of the iPad seems to be too long - at least two years. In other words, for every iPad sold, there are almost more than two Android tablets. In the past two years, Apple has sold a total of 143 million iPads, and in the past three years, the cumulative sales have reached 196 million. However, Evans also admitted that his data may be missing - Google does not regularly release sales data and Android activation numbers, so this conclusion is just an estimate. But it still fits with previous rumors - once people buy an iPad, they always feel that they don't need to replace it for a long time. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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