Experience 360 ​​Video: A small but comprehensive video content platform

Experience 360 ​​Video: A small but comprehensive video content platform
"360 Video has launched an APP, and all the content is from the 360 ​​Video platform on the PC side." When I saw this news, I didn't feel anything at first. There are many video apps on the mobile phone market now, but the content is very limited and the resources are not very complete.

When you want to watch a video produced by Sohu, you need to download Sohu's mobile client. When you want to watch the latest movies on your phone, you need to download Baidu Video Client. My initial thought about the 360 ​​Video APP was that it was no different from the previous video application software.

Later, I applied for
the test code of 360 Video , and then started using this app. The overall feeling can be summed up in three words: small but complete. Small means that the APP is very delicate and the UI is very refreshing; complete means that there is a lot of content, it is updated in a timely manner, and the function operation is very user-friendly.




Simple and convenient operation

When I first started using it, the operation method of this app gave me a different feeling. The previous video application software had four operations: swipe left, swipe right, swipe up, and pull down, while the 360 ​​Video APP's operation is swipe up and pull down. From an ergonomic point of view, it is undoubtedly easier to swipe up and down with your thumb than swipe left and right. This operation method may become popular in the future.

Before the emergence of the 360 ​​Video APP, many video apps hid the videos very deep, as if they were afraid that users would find them. In fact, finding the videos I want in the APP has been a problem for me for a long time, and it takes more than ten operations to complete, and sometimes it will cause some errors. With 360 Video, I only need to swipe up and down, up to 7 times to find the videos I want to watch, which saves me steps and does not cause me to make mistakes.

Rich in content

When I was looking for videos, I found that there were many videos I wanted to watch in the 360 ​​Video APP. I also found that there were many videos in this app that were not available in other video apps. Because 360 ​​Video is just a content aggregation, it can draw on the strengths of many companies in terms of content. Whether it is Youku, Tudou, Sohu, LeTV, etc., you can find them in 360 Video.
The rich content and resources mean that when I choose a video, I don’t need to download other apps. I can directly use the 360 ​​Video APP to watch the videos I want to watch, and I can also watch videos on other apps.

Automatic video download

In addition, it is worth mentioning that the 360 ​​Video APP also has a Magic Pocket function, which is actually an automatic download function - when you walk to a wifi hotspot and are connected to wifi, the Magic Pocket will automatically download these videos for you.

This is a very user-friendly feature. It has changed my habit of opening my phone to download videos every time I go to a WiFi hotspot. I only need to put the videos of my favorite genre into the Magic Pocket. Within the coverage of the WiFi hotspot, the videos will be automatically downloaded, and I will watch them when I am free and bored.

Rich content, simple operation, and novel magic functions have given me a different video playback experience and changed my view of film and television apps.
Just as Wu Haisheng, the product manager of 360 Film and Television, said: "360 Film and Television APP is based on user needs and aims to provide mobile phone users with a full range of film and television services. Therefore, its biggest feature is rich content and good experience." My experience is just like what I said at the beginning. The biggest feature of 360 Film and Television is that it is small but complete.


As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.

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