Mango TV Internet TV pioneers WeChat payment, allowing everyone to enjoy the fun of audio-visual entertainment

If one day you can use WeChat to scan a QR code to get the TV programs you want to watch, would you think this method is more convenient than downloading payment software or recharging via SMS? If you need to pay for TV through WeChat and ask a friend to pay for it, would you think this method is cool? Or if you use WeChat to bid for the products you like on TV at a low price, would this make the TV look more attractive?

Since everyone is using WeChat, WeChat Pay may become a powerful tool to solve the problem of TV payment.

In the past two years, with the rise of Internet smart TV products, rich video content has brought some users back to the living room. When users turn on the TV again, the industry begins to face a new problem: how to make video providers and hardware manufacturers profitable without damaging the user experience?

In terms of user payment, various companies have conducted a lot of exploration, but the results have been minimal. The main reason is that the TV payment method is difficult to operate and the pain points of TV users have not been found. The survey found that the traditional payment method of "collecting money" from users is not ideal and often causes user disgust.

Recently, Mango TV has taken the lead in technology again, upgrading the user experience with a new concept and launching the "VIP WeChat Payment" function, which has opened up a new direction for Internet TV payment. Users first scan the payment QR code to bind WeChat, and then initiate "WeChat Payment" in their own circle of friends, and then use their social connections to find friends to pay on their behalf to activate Mango TV's VIP service. As far as I know, among the seven Internet TV license holders in China, only Mango TV has realized this function, which can be said to be the first to open WeChat payment.

Since Internet TV itself is a very fashionable product with network attributes, this method of using WeChat, the software with the highest stickiness among mobile users, to let users actively pay in the form of entertainment through social networks can be said to have broken through the barriers between Internet TV, mobile terminals and social networks.

Since the human-computer interaction of TV is quite different from that of PC and mobile phone, the interactive experience of simply downloading and installing APP is not high and the user stickiness is very low. Most manufacturers deviate from the direction in product development and the method of "roughly transplanting WeChat to mobile phones" has caused poor user experience.

In view of the fact that the current social functions of Internet TV are still mainly based on the download and installation of the TV version of WeChat, some people may ask, can Internet TV and WeChat really be well integrated?

At the recent Golden Eagle Awards, Hunan TV used WeChat to vote for celebrities, proving the feasibility of WeChat interacting with TV. Users only need to take out their mobile phones, open WeChat and shake it towards the TV, and the TV's voiceprint signal will take the user to the WeChat voting page to complete the vote. It is understood that this function caused a great response among WeChat users that night, and netizens said "It's amazing", "It turns out that WeChat can interact with TV programs so easily", and "There are so many functions hidden in WeChat".

From the feedback of users, we can see that they are willing to interact with the TV screen in this novel way. But the premise is that the interaction between WeChat and TV is simple and easy to use, and secondly, there must be enough good TV content to attract users to turn on the TV. In-depth integration will help increase the frequency of user use between the two.

As the only new media organization under Hunan Radio and Television Group dedicated to developing Internet videos, Mango TV has been making frequent moves recently. Since implementing the "exclusive broadcast strategy" in April this year, it has taken all the superior content of the parent station. Then, it invested 1 billion with Hunan Satellite TV to jointly create weekly dramas, cooperated with Tianyu Music to create Mango TV Live Show, and broadcast Hua Chenyu's concert. Mango TV has continuously integrated the internal resources of Hunan Radio and Television and continued to make efforts in content innovation. At the same time, through "Mango TV inside", it has strengthened in-depth cooperation with terminal manufacturers and strengthened terminal layout. The vertical ecological chain integration path of Mango TV Internet TV "content service + hardware terminal" is very obvious.

With its significant advantages in video services and the convenient WeChat payment channel, Mango TV has made the problem of TV payment a thing of the past. During this year's National Day, Mango TV Internet TV set up Tesla promotional videos and auction promotional videos in the "Who can grab a Tesla" video on demand area. After watching the video on the big screen of the TV and understanding the rules of the event, users can use WeChat on their mobile phones to scan the QR code to participate in the interactive auction.

It is reported that during the event, more than 30 million people received event information through television, WeChat, Weibo and other channels, of which 21,708 people participated in the auction, covering Hunan, Guangdong, Taiwan, Hong Kong and other places.

Facts have proved that it is a natural thing to build a fixed target user group through good video services on Internet TV and guide users to actively pay through social and interactive means. After solving the payment problem, new businesses based on video services such as e-commerce and games can be launched on this platform, expanding the business model of Internet TV.

In the future, Internet TV screens will surely become an interactive entertainment platform for smart families that integrates shopping, video, games, education and other services. With high-quality video content, smart TVs that are deeply integrated with mobile terminals, social software, and payment software will gradually change the current situation of a poor payment environment and usher in a new era of Internet smart TVs.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.