Huawei AppGallery Paid Promotion Audience Targeting Function Operation Guide

Huawei AppGallery Paid Promotion Audience Targeting Function Operation Guide

1. Introduction to crowd targeting function

In order to meet the more refined and precise promotion needs of paid promotion developers, Huawei App Market Paid Promotion Platform has launched a paid promotion population targeting function based on a recommendation algorithm that is tailored to each individual, helping developers to make rational use of exposure traffic.

There are two ways to define a crowd: "by user attributes" and "by crowd package". In the "by user attributes" approach, developers can use the system's capabilities to specify certain attributes to divide the population. Currently available attributes include: application preference, gender, region, and device model. In the "by population package" method, the developer provides the corresponding population package by himself: the developer uploads the TXT document of SHA256-IMEI.

The crowd targeting function is applicable to ordinary list and incentive list promotion tasks. Search tasks and brand resource tasks do not currently support the crowd targeting function. Each crowd package has an independent open button and a close button. A closed crowd package will not participate in any bidding.

2. Operation process of crowd package targeting function

Process: "Create a new promotion task" > "Select the recommendation position type" > "Select the general recommendation area" > "Select the delivery date" > "Determine the bid" > ① "Create a new audience package".

2.1 Create a new task based on user attributes

Click the "New Crowd Package" button and select "By User Attributes" for the crowd definition method. The tags opened by user attributes are: application preference, gender, region and model.

② In App Preferences, you can select All, Installed Apps, or Not Installed Apps. Enter the corresponding app name and add it to the Selected Apps list.

③ In the gender attribute, you can select All, Male, or Female.

④ In the regional attributes, you can choose to place ads in all, only in these regions, or not in these regions. Enter the corresponding region name (accurate to the provincial level) and add it to the selected region list.

⑤ In the model attributes, Huawei terminal devices are divided into several series for developers to choose from, such as Huawei Mate/P series, Huawei G/Y/NOVA series, Huawei Enjoy series, Honor MAGIC/V/N series, Honor PLAY/NOTE series, Honor Play/Youth Edition series, etc. Developers can select the model series according to their promotion needs. Click the "OK" button to generate the corresponding crowd package task.

2.2 Create new tasks by population group

Click the "New Crowd Package" button and select the crowd definition method as ① "By Crowd Package". The crowd package type is a TXT document of SHA256-IMEI. ② After selecting the TXT document, click Upload. Developers can also choose to upload an exclusion group package, that is, limit the delivery of this group package to this group of people, but it should be noted that the general bid for the task will still cover this group of people. After the crowd package is uploaded, a system check is required. Before the check passes, the task will be promoted as if there is no such targeted crowd package.

2.3 View/Edit/Delete Created Crowdpack

After clicking View, you will enter the crowd package details page, where you can only view related properties and cannot change the configuration. Click the Edit button to enter the crowd package details page and change the attribute configuration. After clicking the Delete button, confirm whether to delete the crowd package. Click Confirm again to delete it. A maximum of 3 population packages can be created under the same promotion plan.

3. View the crowd package promotion task report

Click to enter the report page, select the application, task and population package, and then you can query or download the data report of the targeted promotion of the population package.

4. FAQ

Q1

Would creating a crowd-directed program reduce the exposure of the mission?

Won't. Bidding for the population package will generate exposure for the targeted population, and user groups not within the targeted population will still perform general bidding for the task.

Q2

What types of promotion plans support the audience package targeting function?

The crowd targeting function is applicable to ordinary list and incentive list promotion tasks. Search tasks and brand resource tasks do not currently support crowd targeting.

Q3

How many apps can be selected in app preferences?

A maximum of 12 applications can be added to the list.

Q4

Is it possible to create multiple targeted demographic packages?

One task supports up to 3 population packages. Developers can create multiple promotion tasks or multiple population packages.

Q5

Does the crowd upload package support the TXT document of MD5-IMEI?

The system only supports TXT files in IMEI-SHA256 format. TXT documents encrypted in other ways will not pass the system verification.

Q6

What is the difference between bidding for the main task and bidding for the crowd package?

When the main task and the crowd package cover the same user group, the task of the crowd package is executed first. When different population packages cover the same user group, the population package tasks with higher bids are executed first.

Q7

How to distinguish whether the downloaded data comes from the main task or the crowd package?

You can view relevant data through the report page.

Related reading:

1. HUAWEI AppGallery Initial Launch Application Operation Guide

2. Introduction to Huawei AppGallery's first release resources

3. Introduction to Huawei AppGallery’s first release rules!

4. Common questions and precautions for the first launch of Huawei AppGallery!

5. Introduction to Huawei App Market paid promotion process and resource positions!

6. Huawei App Market search keyword promotion operation process!

7. Huawei AppGallery Paid Promotion Audience Targeting Function Operation Guide

8. Huawei AppGallery Brand Resource Bidding Promotion Service Rules

9. Huawei App Market Brand Resource Bidding Promotion Process

10. Frequently asked questions about paid promotion in Huawei App Market!

11. Introduction to Huawei AppGallery Paid Display Service

12. Huawei App Market paid display and delivery process!

13. Huawei AppGallery Paid Promotion Operation Guide