How will Lenovo operate after Motorola returns to China?

Xiaomi held the title of "world's third" for only one day before it had to give it up to Lenovo, which had completed the acquisition of Motorola Mobility ; but even if Motorola enters China, Xiaomi does not seem to have to worry too much about its sales in the Chinese market, because Lenovo positioned Motorola as "mid-to-high-end" with a price of more than 3,000 yuan.

Lenovo did not give a specific time for Motorola's return, but Liu Jun, executive vice president of Lenovo Group and president of the mobile business group, said that the Motorola brand will be brought back to China as soon as possible. According to Lenovo's plan, it will accelerate Motorola's expansion in Asia Pacific, Eastern Europe and other regions, especially the Chinese market.

After Motorola returns to China, will it compete with Lenovo? How will Lenovo operate the Motorola brand?

1. Different product positioning: According to Zhang Hui, vice president of Lenovo Group and general manager of MBG China's mobile phone business, the two brands of Motorola and Lenovo "have different customers, different price ranges, and different product features." Motorola will mainly target the mid-to-high-end market, while Lenovo will target the mainstream and entry-level market.

Zhang Hui said that Motorola is targeting the mid-to-high-end market with a price of more than 3,000 yuan. In terms of specific products, MOTO X, MOTO G and MOTO 360 will be introduced to China one after another, and will also be specially customized for the Chinese market.

2. Supply chain integration: Zhang Hui said that in the short term, the supply chain, raw materials and procurement manufacturing will continue the past methods, and in the future, we will operate in a coordinated manner to reduce our overall costs. Zhang Hui emphasized that "these cost reductions are based on ensuring that the user experience, product quality, and application functions remain unchanged, and even improve them, to achieve greater cost optimization."

Zhang Hui said, "We will use our global procurement capabilities to negotiate better prices and better costs to help Motorola reduce costs."

3. Channel integration: Zhang Hui said that an "open" channel system will be built for Motorola. "It can include the old MOTO channels, as well as the channels that Lenovo has done very well in the past, especially the channels that sell mid-to-high-end products." The specific positioning is "customer-oriented, fan-centric, based on new forms and the O2O approach under the Internet."

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.