iPhone 6 flies against the wind: let all kinds of storms and doors go to hell

It is hard to find another mobile phone like the iPhone in the world. After it was launched, there was news about it almost every day, and all the trivial details about it were followed by technology websites all over the world. The iPhone 6, like its predecessors, was tested by users after it was launched, and was repeatedly involved in various controversies and scandals.

At the end of September, shortly after the first batch of iPhone 6 was launched, pictures of iPhone 6 plus being bent were exposed online, and iPhone 6 began to encounter the "bend gate" storm. Soon after, a user pointed out on the social networking site Twitter that beards and hair would be caught in the gap between the body panels when using iPhone 6 for calls. And just a few days later, a netizen broke the news that the white antenna baffle on the back of iPhone 6 was easily stained and difficult to clean after staining.

Similarly, iPhone 6 has also been controversial in China. It was not launched first in the mainland, an analyst revealed that the "cost price is only one thousand yuan", and insufficient supply was accused of "hunger marketing". These topics have become "keywords" and are hotly discussed by consumers.

Faced with all kinds of scandals and "gates", Apple officials did not explain each one individually, but only stated that the problems were isolated cases and not universal, but did not rule out malicious hype by competitors.

A large number of "whistleblowers" have appeared online to speak out for Apple regarding the "hacked" iPhone 6. For example, the US Consumer Reports conducted a stress test on the iPhone 6, and the test results showed that the iPhone 6 is difficult to bend under normal circumstances, and most phones will bend.

Problems such as "dyeing gate", "hair clip gate" and "out of stock gate" actually exist to some extent in mobile phone products of all brands. However, when it comes to iPhone, they become "news" that the outside world cannot let go, and after being hyped by the media, they cause endless debate among netizens.

Despite all the criticism, it has not affected the global sales of iPhone 6. According to Apple's financial report, Apple sold 10 million iPhone 6s in the first weekend of its release, and the sales of iPhone 6 and iPhone 6 Plus reached a record high of 39.3 million in the third quarter. The balance between supply and demand will not be achieved until the beginning of next year.

The reason for this discrepancy between word of mouth and sales is nothing more than the user's "high expectations and disappointment". In the Steve Jobs era, each generation of iPhone would become a disruptive product in the mobile phone industry and an object of imitation for mobile phones of various brands. At that time, each generation of iPhone brought consumers a new understanding of smartphones. Its appearance, its camera function, its operating system, and its smooth operation would cause exclamations from the outside world.

However, with the rapid rise of major smartphone manufacturers and the widespread popularity of smartphones around the world, the industry has to face the reality that the entire smartphone market has almost reached a bottleneck in terms of technology, craftsmanship, and content innovation. Consumers who are tired of aesthetics still place their hopes on Apple, hoping that it can continue to launch highly disruptive products.

But starting with iPhone 5, Apple, which is becoming more market-oriented, is no longer so "outstanding" in terms of innovation. At each press conference, no matter how much Cook introduces the performance improvement of the new generation of iPhone, how the camera technology has been improved, and how fast the running speed is, these are already within the expectations of consumers. They think that the improvement of mobile phone performance is a must for the release of each generation of Apple mobile phones. In addition, the outside world pays too much attention to Apple products, and the models and parameters of the nearly real machines are leaked in advance, which greatly reduces the surprise of consumers.

Under the negative influence of this disappointment, when the iPhone has some product "defects", there will be a large-scale "onlooker". On the one hand, users hope that Apple can do better, but on the other hand, they cannot give up their dependence on the iOS system.

For users, the operating experience of the Android system is still not comparable to the smoothness and ease of use of iOS. One reality that cannot be denied is that with the global economic changes, a large number of Android users will switch to iPhone every year when they change their phones. And for those users who have become extremely dependent on iOS, they will continue to replace their iPhones with new ones every year until they find a better operating system. This has resulted in the iPhone 6, which is caught up in the "gate storm", still being the world's best-selling mobile phone.

Consumers' love-hate relationship with iPhone 6 reflects the innovation bottleneck encountered by the global smartphone market. Therefore, it is too early to criticize Apple with various defects. If it unfortunately follows in the footsteps of Nokia one day, it must be that Apple has completely lost its proud innovation ability in its transformation towards marketization.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.