In the battle between new and old brands, who can win the title of super TV?

From flat-screen TVs to smart TVs, the changes in the different titles before the names of TV products mean that this electronic device with a long history that accompanies everyone's daily life is also changing with each passing day and constantly being updated with the development of the times and technology.

On March 24, Xiaomi made another move in the field of smart TVs, launching a new 40-inch Xiaomi TV for 1,999 yuan. Although its parameters and configuration have been reduced compared to Xiaomi TV 2, its cost-effective pricing still attracted a lot of attention.

Although Xiaomi has bid farewell to the "fever" this time, bid farewell to the piling up of hardware and parameters, and played the price card, from the perspective of the entire TV industry, it is a completely different picture.

Both old traditional manufacturers and emerging brands in the TV industry have now joined the battle for super TVs, creating ultimate products and overturning the sole concept of "LeTV Super TV", which is obviously more interesting.

How can traditional manufacturers become super manufacturers?

There is no doubt that the transformation towards the Internet has become what many traditional TV brands are doing their best at this stage. If traditional manufacturers want to make super TVs, they will inevitably take this transformation process to a new level.

What are the advantages of traditional manufacturers? Naturally, it is the historical user reputation and brand recognition accumulated over a long period of time. From the way Konka TV promoted "Super TV" on Weibo on March 18, we can see that time nodes such as 1980 and 2001 are key factors in arousing market resonance and attracting user attention.

At the current stage, users' demand for intelligent and networked televisions has become a good opportunity for traditional TV manufacturers to expand new forms of products. Integrating more content and more projects that can enhance user experience, such as games, has given traditional manufacturers a foothold in making super TVs.

How do emerging brands defend their super status?

Yes, we are not unfamiliar with the name Super TV. We officially met it as early as September 19, 2012. This time, it was LeTV that created the Super TV.

As traditional manufacturers rush to seize the super TV market, voices of "copying LeTV" have been heard in the industry, but can LeTV's different approach to super TV really be easily copied?

It has to be said that LeTV has taken a route that is different from the industry norm and existing ideas since it started to get involved in super TVs.

Super TV first appeared as LeTV's content output platform, but it brought fans into the research and development and marketing process of Super TV through social gameplay. On the road of self-evolution, it established a dynamic supply chain with the help of open purchase + pre-sale, and created a new profit model in the TV industry where TV hardware makes almost no money but makes money from services and content.

Moreover, through content services, application revenue sharing, and advertising revenue sharing, LeTV has also turned Super TV into a mobile Internet-style ecosystem. Its own copyrighted high-definition videos have also become an important content pillar of Super TV, ensuring sufficient user activity within the ecosystem.

Who will win when two men meet on a narrow road?

Traditional brands focus on innovation when manufacturing super TVs, but in the process of transformation to the Internet, especially in interface interaction and operating system design, even international brands like Sony and LG have been defeated, as traditional manufacturers do not have an advantage in grasping user needs.

On the contrary, in the use of hardware, emerging brands are coming on strong. Just like the current smartphone industry, the standards of new and old smart TV brands are almost at the same level. Apart from a little bit of sentiment for the products, the two are almost on par in hardware parameters. In addition, they are good at accepting fresh elements and more diversified product thinking. This is also the key to the remarkable results achieved by companies like LeTV and Xiaomi in the TV industry.

Super TV, these four simple words herald another watershed in the TV industry. Whether traditional manufacturers can keep up with the pace of the times, whether emerging brands can rise, and whether LeTV can once again subvert people's inherent perception of super TV will also become the focus of industry attention.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.