Aiming at Apple, LeEco aims to capture the US market

After the news that LeEco's mobile phone Silicon Valley launch conference was held at the Yerba Buena Center for the Arts in San Francisco was exposed, yesterday evening, a well-known online writer and investor An Puruo broke the news on Weibo, saying that LeEco had published a full-page LeEco invitation letter in the Wall Street Journal, Los Angeles Times and San Francisco Chronicle on March 23, US time: "Letv is Coming, Amazing awaits.", which means "LeEco is here, miracles are about to happen." The marked time is April 13, and the location is Silicon Valley, USA.

Industry insiders said that LeEco's high-profile entry into the US market is clearly intended to compete with Apple on its home turf. Can LeEco, which no longer takes domestic brands seriously, really surpass Apple and subvert domestic mobile phone brands this time?

Ecological construction is slightly better

Among current mobile phone manufacturers, LeTV is the first to build a vertically integrated ecosystem of "platform + content + terminal + application". LeTV mobile phone is not a simple mobile phone, but a mobile Internet ecosystem. Now more and more companies are beginning to refer to LeTV's model, and technology companies including Apple are actually building their own ecosystems.

Under the leadership of Steve Jobs, Apple has built an "ecosystem" with a unique user experience through nearly perfect mobile phone hardware and the extremely powerful iOS. However, Apple's closed ecosystem may be able to bring users a unique and ultimate product experience in the early days, but as time goes by, it will also lead to the entire Apple ecosystem gradually moving towards a closed end.

Unlike the Apple ecosystem, the LeEco ecosystem focuses more on the user experience value and the degree of dependence of smart terminal products on the LeEco ecosystem. Therefore, compared with the Apple ecosystem where the innovation of products affects the survival of the entire ecosystem, the LeEco vertically integrated ecosystem of "platform + content + terminal + application" is more stable due to its interlocking links.

In terms of the mobile phone system that supports the entire ecosystem, although Apple is recognized as the one with the strongest overall strength with the best system fluency, its optimization efforts in localization such as input methods and contacts are still insufficient.

At present, LeTV has announced the UI system of its super phone. Based on the design concept of service thinking, this system named "EUI" will not only be applicable to LeTV super phones, but also to all LeTV smart terminal products including super TVs, super cars, etc.

Twice the performance, half the price?

Since the end of last year, LeTV CEO Jia Yueting has frequently spoken out on Weibo, attracting more attention to high-end hardware configurations such as the all-metal body, borderless design, top-level processor configuration, HiFi sound quality, and the pursuit of ultimate craftsmanship.

Recently, the famous movie star Li Xiaolu released a microblog to expose the spy photos of LeTV mobile phone. From the pictures, it can be seen that LeTV mobile phone adopts a nearly borderless design, and its visual impact is much better than the flagship phones of international first-tier mobile phone brands such as iPhone and Samsung. According to LeTV, LeTV mobile phone is much more powerful than iPhone6 ​​in terms of size, screen, all-metal body, camera, processor chip, battery capacity and memory capacity.

Obviously, LeEco intends to catch up with and surpass Apple in hardware and design. According to previously exposed data, LeEco's high-end mobile phone X900 may use Snapdragon 810 processor, DDR4 4GB RAM, 4 million super pixel lens and 20.7 million pixel main camera, and 6.3-inch screen with 2K resolution.

With just 4GB of RAM, LeEco has already achieved Jia Yueting's vision of making a high-end phone. Before that, there was a saying in the mobile phone industry: "1GB RAM is enough to make ends meet, 2GB RAM is for a comfortable life, 3GB RAM is for the middle class, and 4GB RAM is for the wealthy." Compared with most of the 3GB phones that claim to be flagship models and the "stingy" Apple, LeEco has put a lot of effort into the configuration of its super phone.

It can be said that the super phone has all the configurations of an enthusiast, and the estimated price is rumored to be around 2,000 yuan. If LeEco follows its consistent principle of "twice the performance, half the price", the phone will have a price advantage among high-end phones. If it is really promoted in the international market, Apple and Samsung will not have any advantage in terms of cost performance, and LeEco is likely to quickly open up the international market with this.

As Jia Yueting said on Weibo: "Miracles are meant to be created." As LeTV's super phone gradually surfaces, LeTV's ecosystem is moving forward step by step in its globalization, and its unique vertically integrated global ecological business model may explore a path for the successful globalization of Chinese companies.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.