Internet TV market is about to change as new products are launched

Recently, Damai Technology said that the first batch of Damai TVs will be available for sale on Damai Mall on March 25; today, the new Xiaomi TV was also released. At the same time, LeTV also announced that it will launch a 55-inch super TV on April 2. With three Internet TV manufacturers simultaneously focusing on super TVs, how will the landscape of color TV manufacturers be rewritten?

Internet companies continue to subvert the price of color TVs

If we follow the path of traditional TV manufacturers, smart TVs will go from high prices to low prices, and ordinary people will have to wait for a long time to enjoy high-configuration smart TVs. However, Internet companies have come and made disruptive changes in prices, breaking the pricing rules of traditional TV manufacturers.

Internet companies are like wolves, rushing into the flock of sheep of traditional TV manufacturers, leaving the flock at a loss. LeTV leads the way in quad-core TVs, with the lowest price below 1,000 yuan. The latest Xiaomi TV is 3,399 yuan, and the 55-inch 4K Damai TV D55S regular version is priced at 3,333 yuan, and the HiFi version is priced at 3,999 yuan. These are undoubtedly the most subversive prices among traditional TV manufacturers.

Next, Xiaomi and LeTV will also release new TVs. Currently, the hardware has reached its peak and there will not be much change, so system improvement and content services may be the next focus of these two TVs. There will undoubtedly be slight adjustments in prices, but they will not break the ultra-low price of "gigabit broadband, 9 yuan" of Damai TV.

Internet companies develop personalized products in the television industry

In addition to daring to break the bottom line on price, Internet companies are more personalized. LeTV's subversion, Xiaomi's fever, and Damai's split, they all have their own trump cards in their hands, and every card they play is adding color to the smart TV industry.

LeEco relied on its ecosystem to set up a closed network in the TV upstream and downstream from the beginning, making movies, video websites, and TV. Xiaomi only makes TV terminals and spends a lot of money to cooperate with major content providers. Dr. Peng has worked hard on services. As the first telecom operator TV, Damai TV not only provides more than 140,000 hours of free high-definition genuine content, but also solves users' worries about network speed, allowing users to watch movies and entertainment in an extremely fast network environment.

Xiaomi and LeTV have already established themselves with their personalized advantages. Damai, with its unique split design, will also have its own living space. Damai TV's split design separates the LCD screen and the operating host into two independent parts. This undoubtedly hits the pain point of users. As we all know, the life of a TV screen is about 8 years, and the smart accessories inside the TV need a new round of upgrades every 18 months. The split design allows users to always enjoy the highest configuration of smart TV by replacing the host.

The pattern of color TV manufacturers will be rewritten again

Traditional TV manufacturers have been enjoying a life of luxury for many years thanks to policy subsidies and the demographic dividend , while Internet companies have been at the forefront of the storm. When both meet the era of Internet TV, the former's disadvantages are highlighted, while the latter is very likely to prevail.

According to a research report released by CITIC Securities, by the end of 2014, domestic traditional TV manufacturers had an advantage in the cumulative number of smart TV activations due to their channel advantages. However, Internet TV manufacturers were not to be outdone and achieved impressive results as soon as they entered the market. LeTV adopted the "hardware + content" strategy and sold 1.5 million smart TVs in just half a year.

It can be seen that the Internet is not blindly entering the unfamiliar TV industry. They know how to seek development in Internet TV by relying on their own advantages. LeTV and Xiaomi have already squeezed into the list of the eight major color TV manufacturers in China.

It is reported that Damai has received "delightful" pre-orders, and the next sales may have even more "amazing" sales. Damai Technology CEO Zhou Liuqing revealed that Dr. Peng's "cloud-pipe-end" strategy will use "intelligent gigabit routers" as a breakthrough point to layout the living room, and on this basis, connect to the box and TV, so that users can have the best large-screen experience. Therefore, with the hot sales of Damai TV, it will rewrite the pattern of color TV manufacturers.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.