Tik Tok live broadcast warm-up and sales conversion skills!

Nowadays, watching "live broadcast" at home has become people's preferred way of shopping. Many users are accustomed to browsing live broadcasts every day to entertain themselves, buy daily necessities, and learn some practical knowledge.

The value of the content linking business is rapidly increasing, user habits are changing, and the industry needs to change accordingly.

For educational businesses, if they can do a good Douyin live broadcast , they can easily strengthen the brand impression, attract traffic and fans, and boost course sales!

Next, we will share some practical Douyin live streaming skills, including live streaming preheating and traffic diversion, live streaming equipment preparation, live streaming interaction, live streaming sales skills, etc.

Let's go!

01Three steps to warm up for Douyin live broadcast

1. Announce the broadcast time on your personal homepage

Merchants can indicate the broadcast time preview on their personal homepage, such as: "Broadcast will start on time at 12:00 am every day", etc., to tell fans your live broadcast time, let fans know your broadcast habits in advance, and enter the live broadcast room at a fixed time.

2. Short video warm-up

Five days before the live broadcast, release a short warm-up video to attract users through course highlights or preferential benefits .

Release a short video 2-3 hours before the broadcast to announce the broadcast time and content and remind users to enter the live broadcast room. You can tell users in the copy that fans who enter the live broadcast room in advance can get small gifts, and reveal the attribute value of the small gifts to increase fans' enthusiasm.

If you are live streaming when users see the short video, they can directly enter the live streaming room through your avatar.

Note: You can leave suspense at the end of the warm-up short video to attract users to the live broadcast room to find out.

3. Share the QR code of the live broadcast room to attract traffic

Promote the live broadcast on WeChat, Weibo and other channels 1-3 days in advance, and announce the live broadcast time, theme, and promotional activities.

After the broadcast starts, share the QR code of the live broadcast room to your circle of friends or other social platforms so that more people can see it and enter the live broadcast room, thereby increasing the popularity of the live broadcast room.

02Equipment preparation before broadcasting

Before the broadcast, check the live broadcast environment and equipment: mobile phone, computer, WIFI, lighting, background, charger, mobile phone holder, set blocked words and mirror. It is best to conduct a trial broadcast in advance to ensure that everything goes well.

1. Ensure the background environment is clean and bright, avoid overexposure and backlight, and add a ring fill light according to the scene;

2. Ensure stable signal and smooth live broadcast speed without interruption to avoid affecting user experience;

3. High-definition video without frame drops;

4. Optional headset if necessary;

5. Prepare the script, scenes, and marketing activities before the broadcast.

03Live broadcast process planning

Arrange every process of the live broadcast in advance, including time, live broadcast theme, main products, anchor, venue control, live broadcast interaction, promotional activities, etc.

Reference planning ideas:

How to start a live broadcast and warm up the audience: say hello, introduce yourself, welcome fans, and introduce the theme of today's live broadcast.

How to introduce a topic: Introduce the topic based on hot topics, live broadcast topics, and product pain points, and introduce knowledge products.

How to introduce a product without making users feel disgusted: focus on sharing course features, prices, and discounts so that users can quickly obtain information.

How to interact with fans: retain users by sharing useful information + games, chatting, etc., and answer various questions from users.

04Tik Tok live streaming course conversion skills

1. Actively answer user questions and don’t be perfunctory. This can liven up the live broadcast atmosphere.

2. Understand the preferences of the user group in advance, actively ask questions to users, encourage users to send barrages, and guide user interaction.

3. Hold a lucky draw every hour, or every few products explained, to keep users excited.

4. Share the value of knowledge products more often, such as what they can bring to users, to enhance users' sense of benefit, rather than just selling products.

5. Practice more and accumulate some jokes, buzzwords, Internet hot spots, etc. every day to better resonate with users.

6. Join the Maker Artisan Douyin mini program and directly mount the mini program in the live broadcast room to guide users to click on the mini program to purchase courses with one click, converting traffic in the shortest path.

After users successfully purchase courses, they can directly study on the Douyin platform without having to jump, which is very convenient.

7. During the live broadcast, guide users to add fans and influencers through the course page and enter the exclusive community for subsequent in-depth interaction.

You can tell users that after joining the Douyin fan group, they will receive: course answers, live broadcast notifications, red envelope draws, course coupons, limited-time purchases of new courses, and other activities, which will arouse users' interest in joining the group, thereby increasing the course conversion rate and connecting public domain traffic with private domain traffic.

Finally, let me share a little trick to further accelerate content monetization!

Merchants can set the course distribution ratio in the background to encourage fans and Douyin influencers to post short videos/live broadcasts with courses. Distributors will gain promotion income, and merchants will gain content income, creating a win-win situation and easily increasing course sales exponentially!

Through the above four steps, knowledge merchants can easily conduct a Douyin live broadcast, accelerate traffic and customer acquisition, monetize content, and make course sales soar!