Gigya: 2017 Consumer Attitudes towards Privacy and Security Report

Gigya: 2017 Consumer Attitudes towards Privacy and Security Report

199IT original compilation

There are still many things to worry about in this world, such as privacy breaches and cybersecurity. Gigya surveyed American and British consumers on their attitudes towards privacy and security. The survey showed:

69% of consumers are concerned about device security and privacy risks, especially as the Internet of Things becomes more popular;

Two-thirds of consumers (68%) say they do not trust brands to handle personal information such as name, email, location or marital status;

63% of respondents acknowledged that they need to take some responsibility in protecting their information. After a breach, 62% of respondents changed their passwords, 32% added a second authentication factor, and 18% closed their accounts.

Additionally, 61% of Facebook users have increased the privacy settings on the social network by upgrading their preferences;

Despite taking steps to protect themselves, 70% of respondents still use seven or fewer passwords for all their online accounts.

Moreover, consumers believe that changes in national policies have little impact on this (53%).

201704-Gigya-DS-Privacy_Survey_Report-web

The PDF version will be shared to the 199IT exchange group. 199IT thanks you for your support!

<<:  Chinese Academy of Sciences: Research shows that Google AI's IQ is twice that of Apple's Siri but lower than that of a 6-year-old child

>>:  Accenture: Survey shows companies are reluctant to spend money on AI training for employees

Recommend

Strategy for recalling old customers——RFM model and application!

Suppose for some reason, you need to recall your ...

How do marketers screen target customers?

Truly smart marketers never take business from su...

Today is the Winter Solstice | Should we eat dumplings or glutinous rice balls?

In your hometown Should we eat dumplings or gluti...

God opened a window for you, but you installed iron bars!

Source: Jiangxi Fire Department Ministry of Emerg...

Games are the savior of smart wearables

Smart wearables are facing a difficult period of ...

Can OLED TVs "replace" traditional LCD TVs?

Among the several new color TVs released recently...

How to write the Double 12 event plan? This universal solution is for you!

It feels like everyone is busy and exhausted from...

Download Quge's center of gravity training on Baidu Cloud

Introduction to Qu Ge's core training resourc...