Recently, Sensor Tower, a mobile application data analysis company, released the App Store's fourth quarter 2015 statistical report. Chinese app developers performed well this quarter, occupying half of the seats in the global developer rankings, and sharing the top 10 with American developers. Among the top 20 apps with the most downloads, six were developed in China, an increase of one from the previous quarter. Among the top 10 developers, Tencent, which ranked second last quarter, surpassed Google in the fourth quarter and topped the global developer list, with its WeChat, QQ and other products downloaded about 150 million times. Baidu and Taobao, two Internet giants, followed, ranked fifth and seventh respectively. Meitu, whose core products are image beautification and social networking, ranked eighth in the world this quarter, while Cheetah Mobile ranked ninth. In an interview with the media, Oliver, co-founder of Sensor Tower, said that entertainment and photo and video applications are currently showing "remarkable growth", and the three highlight areas in the fourth quarter are games, entertainment and photo and video. The selfie craze and the era of reading pictures have led to the rapid growth of photo social applications. Instagram announced in September last year that its monthly active users exceeded 400 million, surpassing Twitter; and Pinterest's user base has doubled in the past three years. Meitu's products such as Meitu Xiuxiu, Beauty Camera, Meipai, and Chaozipai have a solid user base. Although its platform development history is later than other domestic Internet giants, this quarter, Meitu's ranking has far surpassed well-known companies such as iQiyi and Alipay. From the perspective of development strategy, Meitu is gradually consolidating its position in the industry, focusing on the two concepts of "beautification" and "personalization" to build a huge platform focusing on the appearance economy. As of October 31, 2015, the total number of Meitu product users has reached 1.4 billion, covering 900 million mobile devices, with 270 million monthly active users and 52 million daily active users on mobile terminals. There are 18 countries and regions with more than one million users worldwide. The continuous growth in the number of users and stickiness is a striking feature of Meitu's development. In fact, the company has been in the top 10 of the global app download rankings for a year and a half. According to the data report released by mobile application data company App Annie, in July 2014, Meitu ranked sixth in the "Top 10 Global Mobile Application Developers Ranking". Since then, Meitu has never been out of the top 10 in the world. If Chinese companies continue to perform well in the next quarter, China may surpass the United States and become the country with the most top 10 app developers in the world, which has attracted the attention of industry insiders. In addition, whether photo social applications represented by Instagram and Meitu can maintain revolutionary growth and promote new trends in the field of social media is also a focus worthy of attention. |
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