Accenture: Meeting the needs of online consumers

199IT original compilation

To understand the online shopping experience, Accenture surveyed more than 20,000 online consumers in 19 countries and released a new report, "Meeting the Demands of Online Consumers."

Merging the online and physical worlds means providing parallel services and a truly seamless experience. Smart speakers are an important development in this regard, making services more accessible. Smart speaker users are growing at an annual rate of more than 50%, including devices without local languages. According to purchase plans, 1 in 3 online shoppers in China, India, the United States, Brazil and Mexico will own a smart speaker by the end of 2018. 2/3 of smart speaker users have seen a decrease in smartphone usage.

Online consumers’ interest in connected experiences extends to self-driving cars. 54% of consumers are willing to ride in a self-driving private car; 42% of respondents believe that multitasking is a key advantage of self-driving cars; 1/3 of consumers prefer technology brands as self-driving car suppliers; 1/3 of respondents believe that safety is an advantage of human-controlled driving.

Consumers want more than just entertainment from augmented reality and virtual reality (AR/VR). In terms of AR/VR use cases, 67% of consumers want to learn about travel destinations; 67% want to learn about new technologies; 61% want to see if clothes fit in advance; 58% want to see 3D brochures; 54% want to buy home furnishings and furniture through AR/VR; and 47% want to play games with AR/VR.

Consumers are seeking simplified, flexible and engaging OTT video experiences. 86% of respondents want a simpler way to manage multiple OTT video services; 51% of respondents believe they are paying for content they don't want to watch; 61% of respondents are unwilling to pay more to remove ads; 23% of consumers' entertainment budgets and 42% of their viewing time are spent on OTT content.

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