Apple's third quarter report: iPhone is strong, iPad is weak
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The latest Apple 2014 fiscal third quarter report shows that Apple's financial performance in this quarter is good, with revenue and net profit both increasing compared with the same period last year. However, the performance of iPad is not satisfactory, and its sales volume has declined compared with the previous quarter and the same period last year. The following are the key points of Apple's third quarter report: 1. Overall financial performance is good. This quarter, Apple's revenue was 37.432 billion US dollars, a year-on-year increase of 6%; net profit was 7.748 billion US dollars, a year-on-year increase of 12%. 2. iPhone sales continue to perform strongly. Apple sold a total of 35.2 million iPhones, a year-on-year increase of 13%; direct revenue from iPhone sales was 19.751 billion US dollars, a year-on-year increase of 9%. 3. iPad performance is weak, with both sales and revenue declining. iPad sales continued to decline in this quarter, with only 13.3 million units, a year-on-year decrease of 9%; direct revenue from iPad sales was 5.889 billion US dollars, a year-on-year decrease of 8%. 4. Mac performance is commendable, with the highest sales growth rate among all products in the line. Mac is the fastest growing product among all Apple hardware products this quarter. In the third fiscal quarter, Apple sold 4.4 million Macs, an increase of 18% year-on-year; direct revenue from Mac sales was $5.54 billion, an increase of 13% year-on-year. 5. The impact of the iPhone has increased, and iPod sales have continued to decline. Affected by the iPhone, iPod sales have continued to decline. This quarter, Apple only sold 2.9 million iPods, a year-on-year decrease of 36%; direct revenue from iPod sales was $442 million, a year-on-year decrease of 40%. 6. Revenues in major markets have increased across the board, and Greater China has the greatest potential. Revenues in Apple's major markets have increased across the board this quarter. Among them, the United States is still Apple's largest source of revenue, contributing $14.577 billion this quarter. The next largest sources are Europe, Greater China, Japan, and the rest of the countries and retail channels in the Asia-Pacific region. Compared with the small annual growth in the United States and Europe, Greater China's revenue this quarter was $5.935 billion, an increase of 28%, showing strong market potential. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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