Volvo has become a "Tesla" after announcing its abandonment of traditional energy vehicles
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Tesla may really be facing a rival. Just days after Elon Musk announced that Tesla's first economical car Model 3 is expected to be delivered on July 28, another traditional car company has also placed its bets on electric vehicles. Just yesterday, Volvo announced that it would end its traditional internal combustion engine cars. Their plan is this: by 2019, all new Volvo models will cancel the single internal combustion engine and turn to hybrid. By 2021, Volvo will have 5 fully electric vehicles. This is the first car manufacturer to explicitly stop supporting traditional power vehicles and completely turn to new energy vehicles. (Concept map of Volvo's pure electric vehicle, picture from: Green Car Reports) This move is bold. Because according to reports, electric vehicles only accounted for 1% of the total sales of the global car market last year. However, Henrik Green, head of Volvo's R&D department, is confident about their transformation. He said in an interview with the New York Times: The technology is mature, the price is right, and our consumers are ready... Our customers are increasingly demanding electric vehicles, so sticking with internal combustion engines may bring greater risks (in terms of market share). In addition to stopping the manufacture of traditional gasoline-powered cars, Volvo is also trying to enhance the driving experience of its vehicles: in May this year, Volvo announced that it would integrate Android Auto into the car's central control system; in June, they developed the first app that uses WeChat applet for car interconnection; last week, Volvo also announced its cooperation with NVIDIA in the field of driverless driving, and plans to sell driverless cars in 2021. (Volvo's self-driving car, Drive Me XC90s, picture from: Volvo Cars) In this way, this traditional car dealer also wants to follow a similar route as Tesla, and occupy a certain voice in the new energy vehicle market through the excellent performance of hybrid power and the continuous improvement of user experience. But Volvo is not the only traditional car manufacturer coveting the electric vehicle market. In the current situation where SUVs are highly sought after by urban middle-class family users, more and more car manufacturers are beginning to seize the small base and huge development potential of the electric vehicle market by developing family long-distance electric SUVs. In the next three years alone, as many as 12 pure electric SUVs will land on the market. It can be seen from this that in the near future, competition in the new energy vehicle market will probably be more intense than ever before.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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