Can Huang Zhang help Meizu turn things around this time by promoting new products?

Recently, Meizu has been making a lot of moves. Not only has Huang Zhang appeared as the "new product exposure expert", but there have also been news of changes in senior management. For a while, the keyword "Meizu" has appeared frequently, and even I, a non-Meizu fan, have noticed it. What has happened to Meizu recently? Let me tell you.

(All pictures without watermarks in this article are from the Internet)

Meizu 16 and 8X leaked information is reliable

First of all, regarding Huang Zhang's exposure of the Meizu 16, I would like to express my opinion: it is simple, crude and effective, and it successfully attracted attention. However, for such a move, the practice of "exposing oneself" looks very familiar... You can understand it yourself.

Let's get back to the topic. Judging from the information revealed by Huang Zhang himself, the data of Meizu 16 has basically been determined. With the help of the summary and simplification by Meizu fans, we can understand Meizu 16 by looking at the following picture.

It is said that Huang Zhang does not like "bangs", so the appearance of Meizu 16 may have a great breakthrough, that is, a symmetrical design without bangs. You know, "bangs" are everywhere now, giving people the feeling that if a domestic mobile phone does not have bangs, it is not a 2018 new model. Meizu 16 is not going the usual way this time.

The origin of the notch is to make the screen closer to the design concept of "full screen", but it cannot give up hardware functions such as "front camera, light sensor, infrared", so it came into being, which can be regarded as a "compromise" made by manufacturers with all their efforts. To use a sentence said by an industry insider after the release of Apple X: "The technology cannot hide so many front panel functions, so the mobile phone can only have a notch." I am really curious about the Meizu 16 without a notch.

Huang Zhang revealed that Meizu 16 must have a small-screen version. That is to say, Meizu 16 will be either SE or Plus. The two phones should be similar in design, with a screen ratio of 18:9, and the size of the small-screen version will be either 5.6 or 5.7 inches.

Meizu 16 on the left, Xiaomi Mi 8 on the right

As for the frame, Meizu is making it narrower and narrower. Huang Zhang posted a comparison of the frame with the flagship phones of rival companies. To be honest, although it is not a one-shot deal, it is indeed relatively narrower. After all, the popular mobile phones nowadays are not "truly borderless" like those in science fiction movies. Therefore, the slight difference is not worth mentioning for users, but it is a small improvement in design and can be regarded as a highlight.

Amid the crazy questions from netizens, Huang Zhang personally confirmed that both versions of Meizu 16 will be equipped with Qualcomm Snapdragon 845 processor. Currently, there are many Snapdragon 845 phones on the market, including OPPO Find X, OnePlus 6, vivo NEX flagship version, Xiaomi 8, Samsung GALAXY S9+, Hammer Nut R1, etc. Therefore, it is not surprising that Meizu 16 is equipped with this configuration, and many netizens even shouted "845 is already low, stop bragging". As for the fantasy of Snapdragon 855, after all, Huang Zhang has even revealed the release date, so he will not make a fuss about the configuration.

When it comes to processors, storage is also a must. In terms of storage combinations, the Meizu 16 is equipped with 6+64GB, 6+128GB and 8+128GB versions. Among them, Huang Zhang said that the 6+64GB version will be out of stock in the early stage because it was not in the original plan.

In terms of sound quality, like the previous version, there is no HiFi module, but Meizu will launch single-chip and independent multi-chip HiFi. For friends who pursue sound quality, they need to pay some money to match these equipment, but according to Huang Zhang, the price of these modules sold separately should be less than 200 yuan, which is not too expensive.

At the same time, the phone uses a dual stereo speaker solution. Regardless of the sound quality, the volume is definitely loud. For someone like me who likes to play audio novels directly at home, this is a benefit.

As for mBack, Huang Zhang said it will not be replaced, but will evolve. Meizu's mBack button has a long history. In addition to the regular Home button functions, it can also be used to call out the voice assistant or lock the screen directly by long pressing, and to quickly open the phone's camera by double-clicking the Home button. I don't know what new features this upgrade will have. I heard many netizens say: "Once you have used this function, you can never go back." I don't know how exaggerated it is.

In addition, in terms of sound, Meizu 16 also retains a 3.5mm headphone jack. I don't know how many friends, like me, have the habit of listening to headphones while charging. Compared with only having a charging + headphone jack, I think the former is more convenient.

In terms of functions, the Meizu 16 comes standard with a screen fingerprint lock function. However, the so-called "black technology" is actually already used by many brands, such as the Xiaomi 8 Explorer Edition. I think the only thing worth boasting about here is that it is "standard" with a screen fingerprint lock function.

Finally, regarding the price, Huang Zhang did not reveal the specific figures, but only gave an approximate range. "For new products above 2,000 yuan, I want to start with 6+128 yuan. What do you think?" Huang Zhang said, but his tone was not very clear. The top-end Meizu 16 will not be priced above 4,000 yuan. If it is really priced like this, it is really a conscience price.

Originally, I would have mentioned the release date here (late July at the earliest, early August at the latest), but surprisingly, Huang Zhang also revealed that a low-end Meizu X8 will be released at the same time. The processor uses Qualcomm Snapdragon 710, and the price is less than 2,000 yuan for the MX series products. But shouldn't this be a surprise at the end like an easter egg? Huang Zhang's actions are a bit hard to understand.

“Yang Zhe”’s smoke bomb?

As Huang Zhang gradually exposed the pace of Meizu 16, the word "Meizu" may not be loud enough, so it has started to make trouble again. It is rumored that Yang Zhe, the senior vice president of Meizu, has resigned, but it was later denied. It is undeniable that the topic of Yang Zhe's stay or departure is undoubtedly brought out to attract attention.

According to netizens, the "Only Excellence, Only One" slogan in the Meizu building has been removed. This slogan was the brand slogan proposed by Yang Zhe after he joined Meizu. This move inevitably made people think too much, and later it was reported that Yang Zhe had left.

Looking back, it can be judged that the people who can pass on these internal information are basically Meizu's internal employees. Is this another marketing strategy organized by Huang Zhang? (Guess) The meaning of washing away the previous shame and starting anew? (Meizu flagship Pro7 is recognized as the worst flagship without a doubt)

From the new product exposure to the topic creation, is everything just to pave the way for Meizu 16? This time, whether Huang Zhang can lead Meizu out of the passive situation depends on whether he can overcome this hurdle. The above is all about my recent observations on Meizu's new products. I am still very interested in this product, because the significance of Meizu 16 is no longer limited to the product itself, but more like a straw, let's see where it will fall in the end...

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.