Will the mobile phone manufacturers’ launch of customized VR glasses be a hit?
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Recently, there have been reports that Apple has also obtained a patent similar to Google Cardboard, suggesting that Apple has begun preparing to enter the field of virtual reality. Many mobile phone manufacturers are even more eager to move. It is understood that LeTV, Sony, Meizu, HTC, Huawei, TCL and other mobile phone manufacturers have customized VR devices for their respective brands of mobile phones. Mobile phone manufacturers take advantage of the opportunity to launch customized VR glasses for mobile phones According to data from the China Academy of Information and Communications Technology (formerly the Ministry of Industry and Information Technology's Telecommunication Research Institute), in 2014, China's smartphone shipments reached 389 million units, down 8.2% from 423 million in 2013. The domestic mobile phone market is gradually declining, and almost all mobile phone manufacturers are facing difficulties in the domestic market, with sales falling short of expectations. In the third quarter of this year, even Apple's iPhone shipments were 2 million units less than IDC had expected. As the domestic mobile phone market gradually becomes saturated, mobile phone manufacturers are beginning to seek new development opportunities. Taking advantage of the VR trend, mobile phone manufacturers have launched virtual reality glasses for their mobile phones. However, most people in the VR circle believe that mobile virtual reality glasses are just to cultivate the market for virtual reality and cannot bring users a truly immersive experience. But most of the experiencers praised Samsung Gear VR. Some experiencers even thought that this was the best mobile VR glasses they had experienced so far. Some domestic mobile phone manufacturers are ready to follow Samsung's example. According to people in the VR circle, Huawei, TCL, and LeTV have begun to customize VR glasses for their high-end phones. As the VR momentum continues to heat up, this trend of mobile VR glasses may affect most domestic mobile phone manufacturers. After all, the cost of mobile VR glasses is extremely low. Baofeng Technology has made some profits even when it sold Baofeng Magic Mirror at a low price. If VR glasses can be sold with high-end phones like Samsung, not only will the user experience be improved, but it will also be a marketing tool to promote the sales of high-end phones. This is why so many mobile phone manufacturers are brewing mobile VR. They have no loss in taking advantage of the opportunity to launch customized VR glasses for mobile phones, but instead bring exposure and added value to their mobile phones. Can customized mobile VR glasses be sold if they are well received? Google Cardboard and Baofeng Mojing have won many early adopters with their low-price strategy. According to relevant data, the sales volume of the former has exceeded 500,000 sets, and the latter is approaching 300,000 sets. However, the experience of these two is average, and apart from being a new experience, they cannot bring greater surprises to users. Samsung Gear VR has won praise from many users as soon as it was released. Some reviewers pointed out the advantages of Gear VR: simple setup and smooth operation. But judging from its content, it is still at the stage of technical demonstration and consumes a lot of power. Samsung also claimed that the Gear VR that has been released is actually an "innovator version" and is more targeted at developers and people who have creative ideas for the application of virtual reality technology. Can this kind of VR glasses that works with high-end mobile phones be popular? The stock of mobile phones seems to be large, but most of them are low-end and mid-range phones. There are not many phones that can support a good VR experience. Chen Zhihao, president of GO6D.COM, said that there must be a breakthrough in mobile phone hardware to support the operation of VR content. Now some manufacturers fill VR content by transplanting mobile games, which does not bring a good experience, but makes users have a wrong understanding of VR content, which is a harm to the VR industry. Chen Zhihao also revealed that Apple has acquired some VR-related companies. He believes that Apple has been secretly researching VR for many years, but has not yet announced it to the public. Recently, there are also reports that Apple has obtained a patent for a head-mounted device that can place an iPhone in front of the eyes. With the continuous entry of giants, the production of VR content will be accelerated, which will greatly promote mobile VR glasses. However, in the past one or two years, with the extreme scarcity of real VR content, it is still difficult to make mobile VR glasses hot-selling, and most mobile phone manufacturers still want to increase mobile phone sales through VR glasses. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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