Weibo released its 2019 annual financial report, with annual financial revenue reaching 12.24 billion yuan

Recently, Weibo released its full-year and fourth-quarter financial reports for 2019. From the overall data, Weibo's revenue and monthly active users reached new highs in 2019, but due to the impact of the epidemic, Weibo's net profit in the fourth quarter shrank significantly.

In terms of details, by the end of 2019, Weibo's monthly active users were 516 million, an increase of about 54 million year-on-year, and its daily active users were 222 million, an increase of 22 million year-on-year. The annual revenue was 12.24 billion yuan, a year-on-year increase of 7%. However, in the fourth quarter of 2019, Weibo's net profit was only 95.1 million US dollars, while it reached 166.5 million US dollars in the same period last year. In other words, Weibo's net profit in the fourth quarter of 2019 plummeted 42.9% year-on-year.

According to Weibo's explanation, the sharp decline in net profit in the fourth quarter of 2019 was mainly due to the impact of the epidemic. And looking at Weibo's full-year data, this statement seems to be confirmed.

In 2019, in order to stimulate monthly active users and revenue, Weibo did make considerable attempts, such as in-depth cooperation with e-commerce platforms, incubating "Oasis" to improve the content ecosystem, etc. Judging from the data, these attempts have indeed achieved considerable results. I believe that after the epidemic, Weibo will bring us even more impressive data.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.