"Commercial Office∞|Haozu Xiaolou Product Upgrade Conference" was successfully held in Beijing

On November 18, Haozuo, a full value chain commercial and office operation platform driven by big data, held the "Commercial and Office∞|Haozuo Xiaolou Product Upgrade Conference" in Beijing. Many leaders from the Changping District Investment Promotion Service Center, Tongzhou District Investment Promotion Service Center, Zhongguancun Science Park Shijingshan District Management Committee, as well as relevant persons in charge from Joy City, China Resources, Hongkun, Jinmao, Longfor, Vanke, Future Science City and other companies were invited to attend the event. According to Kuang Jianfeng, the person in charge of the Haozuo Xiaolou platform, Haozuo started to build the Xiaolou data service platform in 2017. After the upgrade of Xiaolou products, it will further realize the deep connection between office buildings and industry/enterprise big data, and then better apply it to new commercial and office scenarios such as digitalization of industrial investment promotion.

The Advancement of PropTech: “Five Years of Easy Rental and Three Years of Famous Buildings”

 At the press conference, Qu Xianyang, founder and CEO of Haozuo, shared the "original intention" behind Haozuo's persistence in polishing big data products and services since its separation from 58 Group in 2015: "We hope to use big data to change the efficiency and way of thinking of the commercial office industry. While always maintaining this original intention and completing the process of 'building a high wall' of big data capabilities, the application scenarios we cover have also been continuously expanding."

Qu Xianyang, founder and CEO of Haozuo, delivered a speech

He also emphasized: "Haozuo's main business, office building leasing information matching service, is the first major application scenario of Haozuo's big data capabilities, and is also a key to the platform's big data capabilities from quantitative change to qualitative change. On the one hand, it has helped Haozuo win a large market share in more than 30 major cities across the country, serving more than one million tenant corporate customers and an annual sales volume of more than 10 million square meters. On the other hand, it handles many dirty and tiring tasks in the hard mode of commercial and office big data in an efficient online and offline collaborative manner, including investing a lot of manpower to do basic work such as on-site inspections on the broker side and information maintenance on the operation side for a large number of real commercial and office properties."

Kuang Jianfeng, head of Xiaolou platform, shared the value of Xiaolou

At the important part of Xiaolou's release, the head of the platform, Kuang Jianfeng, focused on the trend of digital applications and Xiaolou's digital exploration, and shared: "We are accelerating the transition from the IT era to the DT era. More and more business decisions in all walks of life require the support of big data systems/middle platforms. At present, the digital transformation in the real estate field mostly remains in the IT stage, and the business end such as investment decision-making, development design, and operation systems urgently needs to improve the degree of digitalization."

Regarding the extremely long industrial chain of the building industry, Kuang Jianfeng also listed nearly 30 main links such as project contact, research and judgment, and industrial positioning: "Every link in the building industry chain is a 'data-analysis-decision' structure. The essence of each link is decision-making, and the essence of every decision is data."

Xiaolou product sharing: product design part

Afterwards, the Haozuo Xiaolou team interpreted the new version of Xiaolou products from multiple perspectives, combining cases from the perspectives of product development and product experience. In terms of the high-tech content of Xiaolou products, the Xiaolou property dictionary supports 223 fields, and the market category indicators are expanded to 8, supporting efficient operations such as advanced retrieval, fast positioning, competitive product comparison, and one-click export. At the same time, the upgrade and new additions of Xiaolou products this time are concentrated on the three modules of "building economy", "industry label" and "tenant data", which can especially provide various high-value structured and unstructured data for new scenarios such as digitalization of industrial investment promotion. Under the rigorous "data closed loop" system, the data accuracy of all these modules of Xiaolou is as high as 93.8%-99.6%. Taking Xiaolou's building economy big data as an example, its data collection part is completed by API, CMS and data expansion, and the intermediate screening link is double-checked by "system + human sea". Finally, after deep processing of "rules + algorithms", it takes a total of 14 key steps to the final indicator output.

Xiaolou product sharing: product experience part

"I have been engaged in consulting and planning for more than ten years. In particular, in the three years of building the Xiaolou consulting team, I was fortunate to achieve a triple jump in work methodology and execution by delivering new cases such as serving the Tongzhou District Investment Promotion Service Center." At the product launch site, Yuan Yuan, head of marketing and chief consultant of Xiaolou, shared some of her mental journey from a traditional consultant to a data expert consultant based on her personal experience. "Take daily data research as an example. When the leader's rapid response needs encounter complex content, the 'three magic weapons' we often used in the past were making phone calls, searching the web, and inviting people to dinner. The time cost was high, but the data accuracy was difficult to guarantee. Therefore, there are often problems with the interpretation and accuracy of key data in the report, as well as problems with understanding. Now, we have a super tool like Xiaolou. Whether it helps find key data, policies, or hot spots, it is simpler and clearer to implement, which can greatly improve the accuracy of report evaluation and work efficiency."

Haozuoxiaolou and the government work together to promote the digitalization of industrial investment promotion

It was also learned on the spot that at this press conference, Xiaolou held a strategic signing ceremony with the Tongzhou District Investment Promotion Service Center and the Shijingshan District Management Committee of Zhongguancun Science Park, and reached cooperation on two big data solution projects, "Tongzhou District Digital Resource Map System Construction and Tongzhou District Industrial Investment Promotion Service" and "Shijingshan District Digital Building Economy and Shijingshan District Industrial Investment Promotion Service".

Xiaolou & Tongzhou Investment Promotion Service Center Signing Ceremony

Xiaolou & Zhongguancun Science Park Shijingshan District Management Committee Signing Ceremony

Haozuo said that as city managers, government agencies are the core decision-makers in investment promotion and building economy in the entire building industry chain, and therefore attach great importance to the value of commercial and office big data.

"From a cognitive perspective, the value of big data in helping the government attract investment and gather advantageous industries is obvious. In terms of planning and execution, Xiaolou relies on the platform advantages of Haozuo to further meet diversified application scenarios through the implementation of product services, and has won the support and cooperation of key government units such as the Tongzhou District Investment Promotion Service Center." Talking about how Xiaolou stood out and quickly reached strategic cooperation with government units, Kuang Jianfeng said, "Xiaolou is also very confident that in future cooperation, through means such as digitalization of target positioning, it will help Tongzhou and Shijingshan, which have good policies and resources, to attract more Fortune 500 headquarters and unicorn companies to settle down."

Kuang Jianfeng hosted the roundtable discussion on "Xiaolun Value | The Road to Industrial Digital Upgrading"

At the end of the event, Kuang Jianfeng also represented Haozuo Xiaolou in a dialogue with relevant persons in charge of Hongkun Industrial Group, Beijing Changhe Commercial Service Technology Co., Ltd., Elite Dream Valley and Tishman Speyer, and offered wonderful views on key words such as industrial digital upgrading and big data empowerment.