Is it just games that WeWhale is trying to grab in the e-sports market again by taking advantage of NEST2015?

As Internet companies and traditional home appliance companies continue to enter the smart TV field, the outbreak of hardware price wars has begun to show signs. In fact, in the early stages of the industry, there are far more ways to seize the market. Establishing a unique brand image and entering the market segment is a good choice.

On this point, Internet TV manufacturers have their own thoughts: LeTV continues to show off its "mid- to high-end user groups" and has even released big moves such as the 120-inch uMax120 priced at 500,000 yuan; Xiaomi continues to operate its "Diaosi philosophy" and has forcibly raised the price of "young people's first TV" to the 2,000 yuan level; the latecomer Weijing put forward the slogan of "meeting the young generation's unlimited demand for smart connectivity" when its first product was released, and its positioning as a "young generation" has become increasingly obvious in subsequent actions.

Seize the big screen opportunity in the e-sports market

In October this year, Whale Technology and Zhejiang Daily Media reached a strategic cooperation and jointly held the E-sports League Cup; in November, Whale TV cooperated with Zhejiang Daily Media and Huaao E-sports to hold the NEST2015 National E-sports Competition. Entering the e-sports industry as a TV manufacturer, Whale's move can be described as quite youthful.

If you have been to the NEST2015 National E-sports Competition, you will have a more intuitive feeling about this. From the contestants, commentators, audiences to the on-site staff, there are almost no participants before the 80s. Most of them are middle school and college students aged 17 or 18, and even children under 10 years old. When the game is exciting, the applause and cheers from the audience are thunderous, and the atmosphere is no less heated than a concert. Several audience members were randomly interviewed on the scene, and they said that this viewing mode has a better atmosphere and a stronger sense of participation than watching the game on their mobile phones or computers alone. A fan has tried watching e-sports live broadcasts at home on Weijing TV. He described this experience as "It feels great to watch the game with friends in the living room while drinking."

It can be seen that the young generation has a real demand for large-screen e-sports live broadcasts. The future form and scale of this market may refer to current sports events such as football. In terms of the layout of the e-sports field, Whale TV has already walked at the forefront of the industry.

Take NEST2015 as an example. As the only TV screen provider of the competition, Whale Technology participated in the competition throughout the whole process. This national e-sports competition covers five popular events, including League of Legends (LOL), Cross Fire (CF), Hearthstone, FIFAonline3 and Heroes of the Storm. As the first Internet TV company in China to enter the e-sports field, Whale uses the competition as an entry point to capture the core resources of the e-sports industry, such as players, commentators, and teams, which will lay the foundation for its establishment of its own position in the industry. It is reported that Whale will continue to work hard in terms of content and introduce more exciting e-sports events to Whale TV.

Focus on the needs of the younger generation

For e-sports alone, content is only one aspect of user demand. Live events have high requirements for picture clarity, smoothness, sound effects, etc. According to the organizers of the event, Whale TV can accurately capture the details of the game process, and the display effect is rich and delicate. The audience also said that compared with ordinary monitors, the playback effect of Whale TV is closer to the real situation, and combined with the built-in speakers, it can bring an immersive feeling.

Weijing's focus on the needs of the younger generation is not limited to the introduction of e-sports content and the specifications of hardware configuration, but covers multiple dimensions of young people's lifestyles. In terms of film and television dramas and variety shows, Weijing has reached cooperation with CMC, Tencent, and Mango TV platforms; in sports, it has introduced high-quality resources such as the Chinese Super League and the Champions League; in the field of games, it has launched the 3D TV game "Fibble" with German developer Crytek; in the field of art, it has joined VICE content that represents the global youth cultural trend; even in terms of product design, the appearance of the thin and light all-in-one machine is very consistent with the young people's fashionable and light luxury aesthetics.

With the launch of WTV43K1, Weijing's strategy of targeting young users has become more obvious. At present, the smart TV market has not yet been fully opened, and the younger generation is more receptive to the Internet and has stronger demands. As young people gradually become independent from their birth families and have a certain economic strength, they may become a breakthrough for Internet TV.

At the Whale press conference on November 19, Whale used singer Zhao Dage to put forward the slogan "Whale is youth". In terms of content and hardware, Whale deeply caters to the needs of the younger generation for television, and its brand image of "youth television" has gradually emerged. With the help of events such as NEST2015, Whale Technology is probably not only seizing the market of large-screen e-sports live broadcast, but also intends to win over young user groups. After all, the industry structure has not yet taken shape, and manufacturers are still planning, so it is hard to say who will become the first television for young people in the future.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.