Negative comments about its products continued, and the price fluctuations scared consumers. Tesla's domestic sales plummeted by 60%

Tesla has been in the news recently, but there is a lot of negative news, especially the frequent price adjustments, which have discouraged many consumers who are waiting to buy the car, and made the car owners who bought it at a high price suffer a loss and angrily accused Tesla of "cutting leeks". However, Tesla still goes its own way and continues to adjust prices frequently.

The disastrous consequences have recently become apparent.

According to the latest data, Tesla's domestic sales plummeted 64.2% month-on-month to only 3,635 vehicles last month. In March, Tesla's sales were still 10,160 vehicles. In contrast, it can be said to be from heaven to hell.

Some industry insiders said that after Tesla was localized, the price of Model 3 changed many times, and even increased and then decreased in the short term, which was mostly affected by changes in domestic subsidy policies.

It is reported that the electric vehicle subsidy rules jointly issued by four ministries require that the price of subsidized passenger cars must be equal to or less than 300,000 yuan. However, on April 24, the prices of the standard version and long-range version of Tesla Model 3 increased by 4,500 yuan and 500 yuan respectively.

Soon after, on May 1, Tesla lowered the starting price of the standard version of Model 3 to within the subsidy range, that is, within 300,000 yuan. The price after subsidy is 271,550 yuan, but the price of the long-range version of Model 3 remains unchanged.

However, Tesla soon changed its mind. On May 14, Tesla announced another adjustment to the prices of its domestically produced cars. The long-range version of Model 3 was reduced by 22,500 yuan. The subsidy transition period will end on July 22, and the price will remain at 344,050 yuan when the subsidy was in place.

In addition, Tesla CEO Musk announced online yesterday that Tesla's fully autonomous driving kit (FSD) will increase in price by US$1,000 on July 1 to US$8,000, equivalent to RMB 56,800.

The failure to maintain stable prices in the short term has greatly affected consumers' enthusiasm for purchasing and damaged Tesla's brand reputation among old users. In China, Tesla now needs a more stable pricing system than ever before.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.