Yiping expands the world | Huanwang joins hands with automotive media to open up new traffic for large screens

According to public market data statistics, there are currently 126 million active smart large-screen terminals in China, the daily activity rate has reached 48%, and the average daily usage time has reached 6.3 hours.

In the past, when people mentioned television, they often just thought of "watching TV", or more precisely, "watching TV stations". Now, smart large screens have been associated with functions such as playing games, video on demand, and smart home hubs, and have expanded to all aspects of life such as food, clothing, housing, and transportation. This also means that its vitality and usage space have grown exponentially.

As a vertical automobile channel under Huanwang, Huanshi Auto has followed the opportunity of consumption upgrading and large-screen interaction upgrading. Focusing on the smart large screen that has become the core of the family (living room) scene, it has made full use of high-quality advertising resources to provide channels for the majority of automobile media to display content and services on the large screen and enter the home. While providing the majority of large-screen users with high-quality automobile content audio-visual experience, it has actively explored better automobile family scene marketing experience.

Huanwang provides content entry on the smart large-screen homepage for mainstream automotive media and high-quality automotive self-media

"Very Wild" is an original program produced by the Dongchedi APP. In the program, the industry's off-road veterans lead the team and overcome numerous difficulties to cross the secrets of China. The program combines off-road and documentary, showing a different kind of feelings. In addition to introducing the "Very Wild" program on the big screen, Huanshi Auto Channel also diverts traffic by placing large-screen posters and opening screen ads from time to time, giving full play to the better audio-visual experience of large screens than small screens, and presenting high-quality original content to Huanwang users.

Dongchedi APP "Very Wild" original program landed in Huanwang Huanshi Hall & customized large-screen poster for the program

For high-quality automotive self-media that want to put their content on the big screen, Huanshi Auto not only provides content delivery channels, but also supports large-screen traffic. "Superman Chats About Models" is the only original remote control model (RC) self-media program in China, while "91CHE" takes a different approach and does not follow the traditional car review model. It focuses on the production of car reviews by cross-industry elites. Huanshi Auto coordinates various promotional resources within Huanwang to recommend their content, which has achieved good communication effects.

The car self-media "91CHE" landed in Huanwang Huanshi Hall & large screen poster & the car self-media "Superman Chats about Models" large screen poster

In addition to video content, Huanshi Auto also provides traditional automotive media platforms with a channel for various online activities and services to be delivered to large screens. The activity of "Download the Autohome APP to receive a free car wash" was launched in multiple recommended locations on Huanwang, providing new traffic from the large-screen ecosystem for the Autohome APP.

"Download the Autohome APP to get a free car wash" event app opening screen promotion image & event banner promotion image on Huanshi Assistant

Huan Technology is one of the earliest companies to integrate the commonalities between smart TV, cable TV and IPTV, and develops OTT, IPTV and broadcasting services at the same time, providing users with smart services in multiple fields. Behind Huan's "smart big screen" is the integration of multiple large-screen business product forms and operating experience, and it can learn from each type of business to make up for each other's shortcomings.

The 6.6 Auto Buying Festival of Bitauto.com was launched not only on the OTT platform of Huanwang, but also on IPTV and broadcasting platforms in several provinces and cities through Huanshi Auto. As we all know, IPTV has a more mature group of high-quality paying users than OTT. Huanwang Technology will continue to explore the intersection of smart TV and IPTV. In this process, it will not only provide promotion and communication for activities like the "6.6 Auto Buying Festival of Bitauto.com" to users, but also look for new business opportunities.

Through the Huanshiting application in Beijing Mobile IPTV, Yiche.com's 6.6 Car Buying Festival reached users through splash screen ads & large screen posters

In March this year, Huanwang Technology introduced eight investment institutions including CMC Capital, E-Dun Fund, Haobai Holdings, Lianxin Capital, etc. in its C round of financing. Two months later, Huanwang Technology completed its C+ round of financing again, which was exclusively invested by the state-owned investment platform Shanghai Information Investment Co., Ltd. (referred to as "Shanghai Information Investment").

Haobai Holdings is the only A-share listed company of China Telecom and an industry organization specializing in digital life and smart entertainment in the operator field. It has rich resources in the fields of Internet video content applications, digital new media, etc.

In addition to playing an effective supporting and driving role in its later capitalization path, the C round of financing also brings more possibilities for its business expansion. In the promotion of the "Bitauto 6.6 Car Buying Festival", Huanwang Technology built a distribution network for small screens through China Telecom, realizing the integration of small and large screens.

Bitauto's 6.6 Car Buying Festival was launched on China Telecom's Bobo TV APP (left) & Bitauto's 6.6 Car Buying Festival splash screen ad on China Telecom's Bobo TV APP (right)

Huan Technology has covered more than 100 million large-screen smart terminals. In addition to terminal coverage and scene layout, Huan Technology is currently making more innovations in large-screen advertising formats and advertising resources, keeping up with industry development trends, and focusing on post-boot advertising, innovative advertising formats, and interactive advertising.

In addition, Huanwang Technology has a deep understanding of data mining and operations in the smart large-screen industry, which intersects with the big data industry that Shanghai Xintou has been deeply involved in. With the support of big data, through multi-terminal advertising portals, data integration, traffic operations and other means, we can open up cooperative resources, focus on smart scenes of family life, and use high-quality advertising resources to jointly provide more effective communication channels for high-quality automotive content and services, provide strategic marketing services for automotive brands, and provide users with a better audio-visual experience.