Between Meizu and Hammer, which one can better stick to its original idealism?

Speaking of the most "unique" brands in the mobile phone market, Meizu and Hammer are arguably the two most well-known brands, and both of these brands have a strong "craftsman spirit" imprint. Meizu has been making mobile phones for 8 years, and Hammer has been in business for 5 years. The founder of the former was calm in the early days and wanted to create his "dream phone"; the latter practiced the "perfectionist craftsman spirit". However, the market has always been cruel. In today's increasingly fierce competition among domestic mobile phones, can these two brands still stick to their original aspirations?

1. Meizu's "MX Dream Phone"

As the soul of Meizu mobile phones, founder Huang Zhang has always been closely watched by the outside world, but he is a craftsman who is reluctant to show his face. Despite this, there are still many rumors about Meizu's every move. Recently, there is not much news about Meizu's internal product planning, but the news about the company's structural adjustment has been pushed to the forefront.

According to media reports, Meizu's major product lines will be separated from the parent company's system in the near future, which means that the major product lines including Flyme, Meizu Blue, Meizu, MX, and PRO will be transformed into independent operations. The so-called Meizu Troika: Bai Yongxiang, Yang Yan, and Li Nan will also change with this reorganization. After all, the recasting of Meizu's main brand requires more heavyweight people to operate, so the answer points to Huang Zhang, who announced his comeback again.

Some industry commentators believe that Huang Zhang's personal retirement for many years was a very bad performance. Therefore, the fact that he is able to withstand the pressure and difficulties and resume operations now has shown Meizu's determination to rebuild its brand.

To some extent, Meizu has benefited greatly from the development of Meizu Blue in the past two years. In terms of the market, the rising sales of Meizu Blue have effectively solved the shortcomings in the entire channel and sales. With the right time and place, Meizu should really consider returning to its original intention and creating better products.

2. Hammer's "Perfectionism"

Let's talk about the Hammer smartphone. It has survived five years and has twice dropped to the 1,000 yuan product line. The latest Nut Pro has finally found the "itch" of some mass consumers, but after experiencing the product, the evaluation of it is still "unable to break away from the circle of niche players."

Although its innovation is obvious to all, and among domestic mobile phones that cannot even design application icons carefully, Nut still insists on innovative interaction. Big Bang, Flash Capsule, One Step, and even Handshaker was created to improve the experience of connecting mobile phones and computers... These software services are indeed interesting and charming enough, but there is indeed a huge gap between them and the general public, and they cannot become popular products.

Of course, it is undeniable that in some aspects, Hammer has indeed changed the mobile phone industry on its own, such as the pioneering "screen breakage insurance". Before Hammer, no one paid attention to how to improve the user's after-sales experience. And for Nut Pro, they have planned a "extra compensation for overdue delivery" pre-sales experience. Will this also become a habit in the entire industry?

In general, Hammer products have practiced "perfectionism" in theory, but the products have always been imperfect and far from "populism". They can only rely on sentiment and the support of the core user group. However, whether this small group can support the future development of Hammer remains a question.

Summarize

In this mobile phone market environment that is still stuck in the innovation cycle, people's expectations for the products polished by Huang Zhang are still high. Half of 2017 has passed, and thanks to the continued growth of Meizu Blue, the high-end brand Meizu has finally accumulated enough strength to rebuild the "dream phone". Although the original intention has been put aside for a while, it has not been forgotten after all. When will it choose to launch new products? Will the dream phone created by Huang Zhang be released this year or next year? It is all worth looking forward to.

The lengthy Smartisan press conference revealed Luo Yonghao's adherence to idealism, but the market will not treat it kindly. From the product point of view, the Smartisan mobile phone has not accumulated much experience, and it is useless to have perfectionism but no operation ability in the face of reality.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.