Why is Haier the only one that succeeded in making Chinese products meet international standards?

On December 15, 2015, Haier Refrigerator took the lead in proposing the establishment of refrigerator preservation standards, and the "IEC (International Electrotechnical Commission) International Standard for Preservation" press conference was held in Beijing. Nominated experts from the United States, France, Germany, Japan, China and other countries, representatives of the director of the National Standards Committee, and foreign and domestic industry media witnessed the success of the project.

At present, most international industry standards are led by Germany, the United States, Britain, France and Japan. Chinese companies have never participated in the formulation of international standards in the past few decades. The establishment of refrigerator preservation standards is the first time that Chinese companies have led the formulation of international standards for the home appliance industry. It is also the first refrigerator preservation standard in the world.

Leading technologies and concepts are widely recognized in the international field

As the saying goes, Rome was not built in a day, and Haier has also put a lot of hard work into proposing the establishment of refrigerator freshness standards. It is reported that the entire process of formulating the IEC international refrigerator freshness standard will last 4 to 5 years.

As early as November 2013, Haier proposed to establish an international standard for refrigerator preservation, and obtained permission to set up an advisory group at the IEC Tokyo Annual Meeting in 2014. On October 14, 2015, at the IEC Minsk Annual Meeting, Haier Refrigerator took the lead in proposing to establish a refrigerator preservation standard, which was approved by SC59M (Refrigeration Appliance Subcommittee) to set up Working Group WG4 and listed in the Refrigeration Appliance Performance Standard IEC62552.

In the proposal, Haier is deeply rooted in Haier refrigerator's main technology - dry and wet storage technology. The unique leading technology and the concept of always focusing on user needs are the basis for the success of this project.

To become an international standard, leading technology and concepts must be put first. Haier refrigerators have always been in the leading position in the international industry in terms of quality and function. Not satisfied with the positioning of "leading in manufacturing", it has upgraded Made in China to Created in China, and creatively proposed the concept of resource ecosystem, which has been affirmed and recognized by UL of the United States and BV of France.

Haier openly introduces the concept of resources and ecosystem, and carries out cross-border integration around the ecosystem, which is achieved through the organic combination of hardware, software and services. The refrigerator is equipped with a measuring device and a camera to intelligently identify the amount of food taken for each meal to ensure the healthy calorie intake; a large database of food resources and health resources is jointly built; first-class resources such as No. 1 Store, Chinese Academy of Sciences, and HNA are introduced to provide users with multiple services such as food services, health services, and cold chain services.

It is this attitude of extreme pursuit of ice-fresh preservation technology and innovative consciousness that has made Haier manufacturing an international standard and also enabled China's manufacturing industry to gain the initiative in industry innovation.

International Standards and Chinese Significance

Standards guide the development and innovation of the industry, and those who lag behind the standards will inevitably be eliminated.

The IEC's approval of the international refrigerator preservation standard project led by Haier not only shows the IEC's emphasis on refrigerator preservation standards, but also shows its recognition of Haier's contribution to the development of global preservation technology. It also proves Haier refrigerators' breakthrough in the field of international standards and their leading and exemplary role for domestic home appliance companies.

Since artificial technical barriers are implicit in technical regulations, standards and conformity assessment procedures, they are the most important, hidden and difficult trade barriers in international trade. Chinese manufacturing has paid a huge price in the process of going global.

The successful establishment of this standard indicates the transformation from Made in China to Created in China. From now on, in the field of refrigerator manufacturing, Haier can take the initiative in its own hands and completely break the pattern dominated by foreign technology, allowing Chinese manufacturing industry to gain the initiative in industry innovation, master the right to speak on rules, and break down invisible trade barriers.

With the successful establishment of the international standard led by Haier, the entire industry will gradually follow suit, and further innovations will be made in the refrigerator's fresh-keeping function. By then, China's home appliance manufacturing industry will usher in new opportunities, and the pace of transformation from Made in China to Created in China will also touch more areas of the industry.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.