Why is Samsung's TouchWiz always criticized? The reason is not the product
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Recently, Reuters sorted out some phenomena within Samsung's organization based on the revelations of Samsung's former and current employees, which may explain why "Samsung's TouchWiz has not been improved. " Reuters summarized Samsung's development in recent years in a relatively polite way: "As the smartphone market matures, device sales slow down, and without its own unique software, content and services, the company is a bit different from Android device manufacturers that sell similar products at lower prices in other markets." Within the company, the short-term benefits of stimulating hardware sales and the long-term creation of a platform to increase value for users and enhance their brand loyalty have caused considerable confusion. Yes, in recent years, it cannot be said that Samsung has not seen investment in systems and software, such as the introduction of Samsung Pay, the acquisition of the smart home platform Smart Things, and the creation of its own Bada operating system. From the new features such as eye movement recognition and multi-window split screen on the Galaxy S4, we can also see that Samsung is exploring new technologies to increase the uniqueness of the system. Based on strong feedback from users, Samsung also drastically cut off a large number of pre-installed apps in the Galaxy S6. However, as Reuters said, this may not be enough. "There's a lack of trust in the top management at Samsung who can drive things forward, even more than in software services," said one person with ties to Samsung. "It's still 'We know how to sell stuff, so we sell it.'" A former Samsung employee said, "Samsung management, at its core, doesn't know or understand software. They have hardware -- in fact, they have better hardware than anything else, but software is a completely different game." Another person heard that a team outside Samsung that updated the "hands-free" app for the Galaxy S4 faced competition from within Samsung. The former Samsung executive, who has left Samsung and did not want to be named because his employees work with Samsung, is just one of many examples of how a company with hardware DNA views software as little more than a marketing tool. Perhaps that's why Cyanogen founder Steve Kondik, who left Samsung after 19 months, published an open letter blasting the TouchWiz interface for not being pretty enough. Smartphone growth has slowed, and it's felt even more strongly this year. Ask yourself, the rush that smartphones once brought is gradually cooling down. Just like what Street Smart said in "Treo600, the Forever Temple": "Smartphones are constantly developing, and I keep using new and better devices, but I feel less and less about them. It is difficult for me to write reviews of some machines. They bring many functions and more temptations, but people cannot devote their whole body and mind. We rudely consume our curiosity in the circulation of different machines, but we can no longer get into that dazzling world. We compare functions and features, but it is difficult to dream about it like a beloved thing." Samsung mobile phones may also encounter such a problem-although its mobile phone shipments are still 100 million higher than Apple, it is difficult to arouse users' love. If we dig deeper into the problem, Samsung's problem may not be the development and development of software and services, but the emphasis on hardware sales culture, which leads to the gradual weakening of the connection between users and brands. At this point, it is difficult not to mention "The Innovator's Dilemma" which explains the difficulty of large companies to transform-a mature company based on a certain macro environment, its organizational structure, cost structure, unique capabilities, and corporate culture will serve to meet a certain specific consumer demand. At this time, the company often fails to keenly capture market changes due to overly perfect management, or after capturing market changes, it fails to achieve real change due to resistance from various aspects, such as the consumer groups facing the company are not interested in new products. —— Samsung is obviously caught in the innovator's dilemma recently, which is a crisis and an opportunity. In any case, Samsung can become a classic case in business schools in the future. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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