Is the Coocaa art TV that sells for 8,000 yuan really just a passing fad?

Art is a general term for talent and technology, and has a very broad meaning. Later, various high-quality ideas were gradually added to evolve into a term for beauty, thought, and realm. For such a metaphysical thing, if measured by popular values, it must be very expensive, and the results of various art auctions all confirm this point.

However, there seems to be some gap between art and technology. With the strong impact of Internet thinking, the prices of consumer electronic products are getting lower and lower, and it is becoming more and more difficult to turn technology into a work of art. Take TV as an example. The starting price of the 55-inch Xiaomi TV 3 is now less than 4,000 yuan. It is almost impossible to position it as cost-effective while taking into account the attributes of art.

Do you want high-end art or a more affordable price-performance ratio? Some manufacturers really "foolishly" choose the former.

At the end of 2015, the Internet TV brand Coocaa officially released the 55-inch art TV T55. This artistic TV has an unfriendly price tag of nearly 8,000 yuan. Is Coocaa really just a whim to launch such an unapproachable product?

Art is indeed more stylish

As a 55-inch smart TV product, compared with the Xiaomi TV 3, which starts at 3,999 yuan, the Coocaa T55 art TV, which costs 7,999 yuan, does give the product more room for upward development.

The addition of linen fabric craftsmanship is an unprecedented attempt in television products. It is the most direct embodiment of art television at the artistic level. It also makes the television in the home not just a monotonous machine, but a seasoning of the art of life.

More than just simple decoration, the introduction of the 7.9mm LG ultra-thin screen allows the appearance design and display performance to be integrated on the Coocaa T55 Art TV. In addition, the JBL A-level certified audio system and the upgradeable modules under the integrated design allow the Coocaa T55 Art TV to gradually deepen its differentiation and make the style not only exist on the surface of the product.

The achievements of art are "award-winning machines"

In the mobile phone industry, the Hammer T1 won the iF International Design Gold Award, which made Luo Yonghao still think about it during the latest press conference. As a product that also focuses on design art, the Coocaa T55 Art TV is also a fierce "award harvester".

At the Coocaa T55 Art TV Appreciation Conference held recently, the annual awards won by the T55 Art TV were announced one by one, the most important of which was the resounding "China Good Design" Gold Award.

The "China Good Design Award" is a new international design award for China initiated by the German Red Dot Award organization. The linen style of the Coocaa T55 art TV is the work of the internationally influential Red Dot design team.

In addition, Coocaa has also vigorously launched the T55 Art Panel Design Competition, handing over the design rights of distinctive panel styles to consumers who pursue individuality, catering to the diverse product demands of young groups to the greatest extent, allowing them to choose different decorative appearances according to their own tastes and home environments. Coocaa has joined hands with Puxiang to collect more T55 exterior decorative strip design ideas from designers and artists, with a maximum cash prize of 10,000 yuan and a T55 TV customized according to the winning works. It is reported that the ongoing competition has gained extremely high user participation, with nearly 100 works participating in it. This also shows that Coocaa is trying to better carry the artistic attributes of the product from the user's perspective .

Art at home, carry art to the end

The emergence of Coocaa T55 art TV has indeed elevated television to the category of art, but how to make the home, the main usage scenario of television, full of artistic atmosphere seems to be something that should be considered more.

In this regard, Coocaa Chairman Wang Zhiguo had previously talked about the idea of ​​combining television with the home improvement market. Now, Coocaa has announced that it will join hands with Gemdale’s high-end real estate in South China to create an all-round quality life for users. The cooperation between TV brands and real estate companies is trying a new business market model, which will also be more conducive to bringing excellent products to more families who pursue quality of life.

At the Coocaa T55 Art TV Tasting Conference, Coocaa emphasized the need to "become a trendy technology product for young people". The unique style of art TV is Coocaa's initial implementation of this idea and the starting point of the brand's new development blueprint. Entering 2016, the prelude to Coocaa's "play with attitude" may have just been opened.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.