The way of watching the games has changed due to the Internet. LeTV Sports tells you that you can watch the Olympics in this way

Four years ago, when London hosted the Olympic Games, Chinese people still relied heavily on traditional media to watch the games. In the past four years, the domestic sports industry has encountered a fierce collision between the rapid development of mobile Internet and the overall sports craze.

The Internet has changed everything. Faced with the upcoming Rio Olympics, the Chinese people's enthusiasm for sports events has not changed, but the way they pay attention to them has undergone earth-shaking changes.

As an important part of the sports industry, the Olympic economy is highly supported by various Internet companies. On July 14, LeTV Sports and Amway Nutrilite announced the joint launch of the LeTV Olympic Channel. The two parties will rely on LeTV Sports' high-quality content creative team and four-screen resources, and through good interaction between the front and back, while providing fresh first-hand information, they will launch fun and unique sports entertainment programs, and share with the audience the national Olympic event in the Internet era.

It is understood that LeTV Sports will send a live broadcast team for the first time in this Olympic Games, and realize 24-hour rolling live broadcast through all media platforms such as PC, Pad, mobile phone, LeTV Super TV, LeTV Super Phone, etc.

Liu Jianhong, Chief Content Officer of LeTV Sports, introduced that the Amway Nutrilite LeTV Sports Rio Olympic Channel will be officially launched on LeTV Sports on July 28. By then, the Olympic Channel will integrate LeTV's powerful cultural and sports star resources to launch sports entertainment programs that are fun and interesting, creating an eye-catching hotspot throughout the Olympic Games.

"Champions Face to Face" hosted by Li Xiang interviewed Olympic champions at the first time, sharing the athletes' intense preparations and the joy of winning gold medals; Gao Xiaosong, Liu Jianhong, and Huang Jianxiang, three famous talk show hosts, gathered in "New Three Flavors of Liao Zhai" to create the most popular and humorous Olympic talk show in the Chinese world; LeTV Sports brought a highly creative mobile live broadcast vehicle to Rio, providing viewers with a very live Olympic report through innovative live broadcast formats. At the same time, it will also launch a number of professional and entertaining Olympic programs such as "Chess Brother Says", "Astrology and Prediction", "Soft Girls "Teasing" the Olympics", and "Hearsay "Pictures" and so on.

As the exclusive new media partner of seven national teams or associations, including the Chinese Track and Field Team, Chinese Badminton Team, Chinese Cycling, Fencing, Modern Pentathlon, Triathlon and Equestrian, Amway Nutrilite LeTV Sports Olympic Channel will be the first to report on the exclusive information of these seven national teams. In addition, LeTV Sports will also join forces with many domestic and foreign media and internationally renowned sports clubs to share scarce Olympic reporting resources.

At present, LeTV Sports has entered the early stage of Olympic reporting. Eight former Olympic champions including Zou Shiming and Zhang Shan have been guests on "Champions Face to Face". During the Olympics, "Champions Face to Face" will move to Rio and provide users with exclusive interviews with new Olympic champions at the Olympic site.

In addition, the exploration program "Hello Olympics, See You in Rio", which covers international big-name athletes such as Bolt, Phelps, Djokovic, Lee Chong Wei, Daley, and many Chinese national teams including diving, gymnastics, weightlifting, badminton, taekwondo, and men's basketball, is also being broadcast on LeTV Sports, bringing users first-hand information on the preparations of domestic and foreign Olympic athletes.

In addition to news reporting, LeTV Sports will also achieve full-scene coverage at the Rio Olympics. Users can not only experience guessing games, online shopping and other full-scene online, but also organize Olympic viewing activities in offline LePar experience stores to cheer for Chinese Olympic athletes.

Ma Guoli, Vice Chairman of LeTV Sports, said: "We are very happy to have in-depth cooperation with Amway Nutrilite. We both have long-term goals and visions for the Olympics. We are not only participating in Olympic marketing, but also truly contributing to the development of the Olympics. Specifically for this Olympics, we will jointly create an Olympic channel that is full-time, full-screen, full-scenario, and full-ecological in the Internet era. On the basis of the traditional information reporting model, we will add more fresh and interesting new Internet gameplay, so that more young users will fall in love with and enjoy the Olympics because of these reports."

It is worth noting that, in addition to LeTV, Tencent, NetEase, iQiyi, Alibaba and other platforms have also launched their own Olympic preparation plans. It can be imagined that Olympic content resources have become the object of competition among Internet giants. After the sports year of 2016, the Internet + sports war will really begin.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.