Haier Xinchu smart refrigerator takes the lead in cloud platform deployment

Intelligence combined with an ecological platform has become the mainstream configuration of smart home appliances since this year.

However, on May 19, Haier, the pioneer of smart refrigerators, held a new product launch and healthy food cloud platform launch conference in Beijing, intending to re-establish the development direction of smart home appliances in the era of the Internet of Things.

At the conference, Haier released the world's first flagship series of Xinchu Internet refrigerators. Compared with ordinary smart refrigerators, this series of products is innovatively equipped with five core technologies such as artificial intelligence technology, enabling it to actively provide services to users.

In addition, at the press conference, Haier Xinchu Internet Refrigerator also launched a healthy food cloud platform open to the public. With nearly 1 billion interactions, Haier has created healthy food big data and is committed to providing users with solutions in nutrition, health and food.

Through Haier's unique user big data and in conjunction with this platform, Haier Xinchu Internet Refrigerator has attracted more than 600 third-party resources and built a full-dimensional healthy food cloud platform.

The cloud platform focuses on user needs and has a promising market prospect

Why does Haier, a leading domestic home appliance company, attach so much importance to cloud platforms?

In the past two years, with the technological breakthroughs of various smart hardware, the Internet of Things industry, which used to be only a concept, has begun to advance rapidly and has entered a period of explosive growth ahead of schedule. As the next hot spot in the Internet industry, both international technology giants and domestic small and medium-sized enterprises have shown great interest in the application of the Internet of Things in the smart home industry.

This somewhat experimental application has become an opportunity for cloud platforms to enter the public eye. By interconnecting various resources, it provides personalized services for fragmented user needs, realizing the true meaning of "one thousand faces for one thousand people".

At the same time, by connecting with third-party resources, resource parties can also communicate face-to-face with users through cloud platform technology, so that manufacturers can not only understand user needs more directly, but also achieve supply chain optimization through big data calculations.

Because the cloud platform not only meets the needs of users, but also grasps the pain points of manufacturers, the market prospects of the cloud platform are broader. However, although smart home products that can access cloud services are not rare at this stage, they still face some problems that prevent them from becoming popular.

The next Internet trend is cloud platforms, but consumers still have concerns

The cloud platform is considered the next hot spot of the Internet. Not only because of resource sharing, but also because of the vast value space. However, this value must be based on a sufficient number of device accesses, so problems follow.

How to quickly build a large-scale user base has become one of the problems that cloud platforms must face. However, for consumers, facing the confusing domestic consumption environment, they more or less hope to keep their information within a controllable range.

Therefore, consumers' distrust of cloud platforms has led to contradictions between demand and prevention, hindering the rapid increase in cloud platform users.

In fact, whether it is the importance of cloud services to the access of smart hardware products or the important position of cloud services in Internet business, how to fully eliminate users' distrust will become the prerequisite for whether existing smart hardware products can become easier to manage and operate.

Haier has taken the lead in deploying cloud platform with both soft and hard methods

Therefore, as a well-known leading domestic enterprise, Haier has demonstrated advantages in cloud platforms that other companies do not have.

On the one hand, in order to achieve the goal of smart life, Haier has invested a lot of time and resources in strategic planning and technology research and development, and has always received extensive attention from industry leaders and the industry. It is understood that Haier has gradually entered the era of smart life 3.0 after years of hard research on the market and users, and years of persistent and careful layout and unremitting efforts.

Through Haier's meticulous work on smart homes, consumers have a deeper understanding of Haier smart homes, and users are willing to believe in Haier's reliability in customer protection, which will also become Haier's invisible advantage in the field of smart home appliances.

Moreover, Haier can produce the best products in the industry and has considerable shipments. Based on this, it can easily find some partners and build an ecosystem around the cloud platform.

It is precisely because of Haier's absolute influence on corporate culture and product strength that the difficulties of the cloud platform do not pose any pressure to it at all. In this battle, Haier has already taken the lead.

Smart home will usher in new development opportunities <br /> The healthy food cloud platform released by Haier this time is not only an important measure to expand its smart food ecosystem. It is also a way for Haier to use its advantages accumulated over the years to interconnect various resources, create a new platform for co-creation and win-win, and achieve win-win value-added for all parties concerned.

While improving user experience, it also sets the future development direction for the industry in the era of the Internet of Things.

It is foreseeable that in the future, as smart home products become more diverse and develop, solutions that cater to user needs through the cloud will become a new development trend. How to make home products truly intelligent and popular? Haier's press conference may bring new business opportunities.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.