(1). In terms of keywords, do you have to list all the keywords in your industry when you do promotion? In fact, the more keywords you have, the more expensive it is. Often, if you spend money but don’t get the expected return, many people will complain that Baidu is ineffective. Now the cost of a single keyword on Baidu is getting higher and higher. Many people think that new customers are wasting money. Also, many people are worried that this type of pay-per-click will lead to malicious clicks, malicious competition from peers, and clicks from Internet companies. I don’t deny that such people exist, but Baidu has been constantly adjusting since the emergence of paid ranking in 2005. The saying about malicious clicks has always existed, but there is no way to cure it. It is often a psychological effect of people. Who is willing to sit in front of a computer and stare at advertisements of peers or corporate websites every day? Moreover, after the upgrade of Baidu Fengchao, there is a certain lag in click billing. People who are familiar with it should be clear that customers don’t really need to pay too much attention to this and just need to know when to stop. (2). Reasonable use of software can achieve twice the result with half the effort and quick bidding and price adjustment software can save you trouble. 1. Shenma Bidding Promotion: Why do most companies like to invest in PPC advertising?
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