The International Champions Cup China is coming. Has LeTV Sports incubated a football sub-ecosystem?

LeEco is an Internet company known for its "ecosystem", and sports is an extremely important sub-ecosystem under LeEco's ecosystem. With the launch of the International Champions Cup China on March 23, the sub-ecosystem incubated by LeEco's sports ecosystem seems to have taken shape. We may call it "LeEco Sports' football ecosystem".

Taking over top-level event resources and becoming the IP king of the football market

Like many other cultural industries, football is also a field where content is king. Ping An Securities' in-depth report believes that the core of the football industry chain lies in the IP resources of top events. Only after the core events are established can related sub-industries emerge. In terms of football event IP, LeTV Sports is a well-deserved "big boss" in the domestic market.

LeTV Sports currently owns many top event IPs such as the Chinese Super League, the International Champions Cup, and the Asian Cup. In the past two years, it has participated in the operation of many events such as the Premier League, Serie A, Bundesliga, Ligue 1, La Liga, and the Champions League. In addition, LeTV Sports has also established a strategic partnership with the Beijing Guoan LeTV team, and its newly established agency has targeted domestic and foreign player IPs. The introduction of the International Champions Cup China has filled the market gap for top international commercial events outside the Chinese Super League.

Comprehensively deepen the operation of events, football becomes the benchmark of LeTV Sports ecology

LeTV Sports Ecosystem consists of four major sections: "event operation + content platform + intelligence + value-added services", and the creation of football events is one of its most typical cases.

It is reported that this year's International Champions Cup China will continue to use the 360-degree panoramic camera that received rave reviews last year, and provide 10 channels of signals, including 2 channels in Mandarin, 1 channel in Cantonese, 1 channel in English, 2 channels of celebrity signals and 1 channel of real-time data, for fans and netizens around the world to choose from. Jiada Lifeng will also work with LeTV again in the global distribution of event copyrights and the production of global international signals including the China event.

Lei Zhenjian, CEO of LeTV Sports, said: This year, LeTV Sports will bring fans a new online and offline viewing experience and diversified services, and make the International Champions Cup China a new benchmark for event operations in China's Internet era.

Focus on high value-added segmented businesses to achieve both word-of-mouth and commercial success

The first International Champions Cup China was supported by world-renowned brands such as Samsung, Adidas, and EA. The box office revenue reached RMB 100 million, achieving a break-even, marking the success of LeTV Sports as a football tournament operator. As a result, the International Champions Cup China also beat well-known large-scale events such as the NBA China Tournament and the Beijing Marathon, and was selected as the best commercial event of 2015 by the industry's authoritative new media "Sports Business".

This year's International Champions Cup China will welcome sponsors such as Adidas, insurance giant AON and luxury watch brand Tag Heuer. In addition to advertising revenue, the 2016 International Champions Cup China will generate more high-value-added segmented businesses based on the football ecosystem, such as football betting, football training, football tourism, football entertainment, sports shopping, e-sports, smart equipment, etc.

It can be said that the International Champions Cup also kicked off the explosion of LeTV Sports in the entire football industry. In just half a year, it co-built a campus football training system with the Ministry of Education; cooperated with Ajax to train football coaches; built the largest football bases in Suzhou Taihu and Haikou, signed contracts for the operation rights of more than 100 football fields; sponsored Beijing Guoan LeTV, and controlled Souda Football...

The International Champions Cup China in July this year will be an excellent platform to test the innovative synergy of LeTV Sports’ football ecosystem. By then, real-time betting, buy while watching, interactive bullet screen, dialect commentary, big data analysis, etc. will be introduced, and Chinese fans will have their own football feast.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.