What is MBA: Website Optimization Work Plan

The following are the methods and steps for making a work plan for website optimization.

1. Competitor Analysis

Use search engines to find competitors (3-5) with better keyword rankings, analyze the reasons for their better rankings, such as domain name, site age, page keywords, quantity and quality of internal and external links, etc., record and compare.

2. Keyword Selection

Refer to competitors, expand keywords based on websites and products, and use relevant tools to select appropriate keywords.

3. Page keyword optimization

Optimize accordingly based on the selected keywords, including:

1. Meta information optimization,

2. Title keyword optimization,

3. Adjust the keyword density of the document, pay attention to the beginning and end of the paragraph,

4. Setting of bold and italic keywords,

5. Increase the number of internal links and optimize the keywords of anchor texts.

6. Image optimization,

7. Navigation optimization,

8. Pay attention to the optimization of long-tail keywords.

Four,

Website Directory Submission

Collect and organize classified directories and some professional directory websites, such as DMOZ directory, Yahoo directory, ODP directory, etc. When the website is newly launched or has major changes, consider submitting the website directory to speed up the entry speed and increase external links .

5. Product Page Bookmark Submission

Collect web bookmarking sites such as delicous, dig, faves, etc., and submit important product pages to these bookmarking sites to speed up the entry, which is conducive to keyword ranking (pay attention to the keywords in the title and description).

6. Compile soft articles and keep the website updated regularly. Based on product keywords, regularly compile relevant soft articles and perform keyword optimization.

7. External Promotion

1. Collect online resources such as forums, blogs, news sites, etc.

2. Publish the soft article to the corresponding resources to increase external links.

3. Submit some important article pages to online bookmarking sites,

4. Promotion of wiki sites;

5. Try some social networking sites promotion, such as Facebook, Twitter, YouTube, etc.