Match point is approaching, LeEco ecosystem lands in the US, Samsung is the first to panic

"LeEco's greatest success is that it has realized every boast it has ever made."

There are always people who make fun of LeTV with this sentence, but at this moment, in the United States, LeTV has once again realized what it once boasted.

You might have said that LeEco was a company that only held press conferences and released PPTs, but today, it has produced all the products it described and sold them to the U.S. On October 19, Pacific Time, LeEco officially landed in the U.S., taking an important step in its globalization.

LeTV's innovative smart terminal products including super TVs, eco-friendly mobile phones, super bicycles, VR, super cars, etc. have been unveiled in the United States one after another, also showing American users a brand-new ecosystem from a Chinese technology company.

LeEco's vertical integration, open and closed-loop ecological concept and UP2U model, as well as the "platform + content + hardware + software + application" ecosystem are not unfamiliar to Chinese people who know LeEco, but they are brand new development drivers for the US market.

Landing in the United States is not something that can be achieved by simply holding a press conference. What preparations has LeTV made for this day?

TV and mobile phones take the lead, LeEco's ecosystem presents an open pattern in North America

The overseas market is too tempting for every capable Chinese technology company. At a time when the domestic demographic dividend has disappeared and the Internet model has repeatedly reached its ceiling, exporting products overseas and becoming an international company has become the next strategic step for many companies.

LeEco has been planning to expand into overseas markets for a long time, and 2016 can be said to be the first year of LeEco's globalization. Prior to this, LeEco's ecosystem had already been established in countries and regions such as India, Russia, and Hong Kong, and its entry into the US market is another important stage victory in its globalization strategy.

As LeTV's mature product lines, televisions and mobile phones have naturally become the vanguards of its ecosystem implementation.

This time, LeTV launched the super TV uMax85 for the first time in the United States. uMax85 is another new product in the uMax series launched by LeTV after the world's largest smart TV uMax120. Rob Chandrok, LeTV's Chief R&D Officer in North America, said that this home theater-grade TV allows movie lovers to get the ultimate experience at home and pushes mobile TV to a new height, which is expected to win the recognition and love of American users.

In addition, LeTV also released its new flagship Le Pro3 and Le S3 in the US. Le Pro3 not only has the three major performance features of "fast, thin, and long-lasting", but also has outstanding performance in functions such as Lejian, LE, LIVE, and multi-task suspension.

Unlike the fragmented innovation that has flooded the market, LeTV's plan this time is to break down various boundaries and barriers and unify industries, user experience, culture, content and innovation.

Richard, President of LeTV North America, said, "There are various so-called ecosystems now, but their technologies are not unified and the user experience is fragmented. LeTV wants to create an open and seamlessly connected ecosystem, and this requires breaking down the boundaries and barriers between the industry and user experience. An open platform can bring greater value to users and partners, eliminate other interferences, and ignite endless possibilities." At the press conference, LeTV redefined this user-centric concept and model as UP2U (User Planning to User).

Previously, Xiaomi CEO Lei Jun publicly stated that the reason why Xiaomi has so many negative reports online is because Xiaomi's business model is hateful. "Because Xiaomi has caused a lot of trouble in various industries in the past few years."

Unlike Xiaomi, LeEco's corporate culture is more inclined towards sharing. For example, the Lepar Super Partner Program, where Jia Yueting shared 50% of his personal equity in a non-listed company with all employees and created a global partnership mechanism. This is unprecedented in China and even in the world.

The only reason why LeTV dares to adopt such a sharing attitude is to achieve the ultimate goal of "LeTV will belong to everyone in the future", including users and partners; and to fulfill LeTV's slogan - "Sharing the ecological world".

How LeEco can fulfill its promise to surpass Samsung

It is often said that LeEco will have a battle with Hisense in China and Samsung overseas in the future. LeEco is aiming for the top market share both domestically and internationally. With the launch of LeEco in North America and the launch of the uMax85 series of TVs in the United States, the battle between LeEco and the established giant Samsung may have officially begun.

Samsung currently holds 30% of the U.S. TV market share. As the brand's core TV terminal product, LeTV also acquired Vizio, the second largest TV manufacturer in the U.S. and the largest smart TV manufacturer, with a full cash investment of US$2 billion, following the comprehensive and in-depth strategic cooperation with TCL Multimedia at the end of last year.

Internet thinking has gradually grown legs, so it is no longer a castle in the air and will not collapse instantly after the demographic dividend disappears. Today, LeTV is full of confidence in challenging Samsung.

Liang Jun, president of LeEco Zhixin, said that LeEco TV is positioned as a high-end brand when entering the US market, and of course it hopes to become the product with the best experience in the US market. Currently, Samsung is still the leading brand in the US market, and LeEco wants to challenge Samsung.

Samsung's brand advantage is its ability to integrate the vertical industry chain, while LeEco has the ability to operate Internet users and how to combine hardware with software to present a perfect and ultimate experience. "This is LeEco's positioning in the United States. We hope to challenge Samsung and become the number one in the US market in the future," said Liang Jun.

In a sense, the US market will be the most important first stop for LeTV TV to enter the global market, because the success of entering the US market will largely determine whether LeTV TV can succeed in international markets outside of China.

Jia Yueting, founder, chairman and CEO of LeTV, once directly stated that even a TV brand like Samsung, which can be regarded as the industry leader in the last century, will eventually be subverted by LeTV if it does not change.

As the Note 7 battery explosion incident continues to ferment, Samsung has already faced a brand crisis. In the United States, Americans are very loyal to any electronic product or home appliance brand. This means that LeEco has already got a good hand and has the best opportunity. This will be a head-on confrontation.

And this is just the beginning.

"Some people say that LeEco is the Netflix of China, some people say that LeEco is Apple + Tesla + Samsung + Amazon + Netflix + Disney, etc. Some people also say that it is crazy for LeEco to come to the home turf of these great companies to compete. But I want to say that LeEco is different from these companies. Compared with Apple's closed loop, LeEco is an open closed loop. We are a new species representing the future." Jia Yueting said that LeTV came to the United States not to compete with them, but to break through industry boundaries, organizational boundaries and national boundaries through vertical integration of the industrial chain and value reconstruction across the industrial chain, break boundaries and innovate, and create the next generation of product forms and bring a new user experience.

In fact, there are many successful entrepreneurs around the world. What they have in common is that they have a broad mind and vision, as well as unique strategic vision and foresight.

And there are no giants in this world that people can't even look up to, because they may be surpassed by rookies who are running blindly at any time.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.